2nd September 2020: Just after the ban of 59 Chinese apps citing data security breach, internet users have become more aware and conscious about their safety and privacy. The ban also includes a lot of short video apps like Tik Tok, Likee,etc. But the move has been appreciated by Indians to protect their privacy and personal information. The void created by those video sharing apps especially Titok which has 60 million user base as of April, was received favourably by Indian based start-ups like Chingari, Aii Social, Bolo Indya, etc to not only create a TikTok like platform but also promise stronger privacy and reliability.
Here is the list of few such apps that emphasize on protecting the personal information of their user base
1. Aii Social
Aii social is a first of its kind social media that emphasises on users’ safety and data privacy while letting them sonnet with their friends and family. The app is a KYC enabled platform in the social space addressing the issue of social bullying & trolling at the same time. The hybrid platform rewards users for their social interactions and data, tackling hidden user data monetisation as it occurs on other social media platforms where users have never before been rewarded for their data. While the app is released for individual users, Aiisma is also running a beta program for business, brand and influencer partners. The first platform to charge only for the real business to consumer interactions, Aii.Social already has over 50 brands working with it. By 2021, the platform aims to reach 5million+ users and plans to expand geographically to the Middle East with social commerce and games made available on the app.
Chingari is a homegrown app that has the potential to become popular within a few days of its launch.. The Chingari app is available in all major languages prevalent in India such as English, Hindiingari , Bangla, Gujarati, Marathi, Kannada, Punjabi, Malayalam, Tamil, and Telugu The short video app is not only restricted to user generated contents, rather users can also play quizzes and get informed from reliable sources.Chingari pays its content creator on the basis of how viral the video becomes. For every video that users upload, they get points per view which can be redeemed for money. The company has claimed that the app has been developed with a key focus on privacy, supposedly implementing the highest standards in terms of privacy and transparency. Chingari app has been made available across all app stores such as Google Play Store and iOS App Store. The app has seen around 2.5 lakhs download in July.
3. Bolo Indya
Bolo Indya is a two in one kind of video sharing platform which not only focuses on entertainment but also on information. The app, founded by Synergy media pvt ltd, allows users to create and consume short videos of maximum duration 2 minutes across interest areas ranging from Lifestyle, Cooking, Entertainment, Talent, Technology, Storytelling, Motivation, Finance, Relationships to Sports and many more. With over 12 diverse language bases, the app is a perfect fit for its regional target audience. The app also pays royalty to its users if they create video. The app also stays committed to Indian government’s guidelines on UGC platforms, Data security, and promotes Indian ethos, values, culture, and heritage in the content that stays on the platform. According to the company, Bolo Indya currently enjoys 40 lakh monthly active users across play store and OEM Appstore with 15 lakh videos being created daily since jun 2020.
4. Mx Takatak
Mx player’s social app takatak also has emerged as an alternative for the void created by Tiktok. MX Takatak community hosts the largest number of digital influencers, over 1 million. Every content creator on the platform gets access to mobile first content creation tools – From an extensive background music library, advanced beautifications tools, new innovative filters, voice over recording and much more. We take the security of your data very seriously. MX TakaTak is very concerned about safeguarding the confidentiality of your information. We do not collect Personal Information, and we employ administrative, physical and electronic measures designed to protect your Non-Personal Information from unauthorized access and use.
Plxmash is a social media app that came to market through parent company Tripalive. It’s a made in India app for creating and sharing short videos with lip sync and native content support. The app is fully developed in India on Advance Programming platform to make it future ready in terms of scalability and security. The app is also feasible for both long and short form videos ranging from 15s- 60s. The app has presence across 130 countries and has over 4,50,000 downloads till date.