New Delhi: December 20, 2019: HX (hyperXchange), India’s leading premium marketplace corporation today announced the appointment of Indraneel Ganguli as their Chief Brand Officer. Indraneel Ganguli is a Brand Builder and a Marketing Professional, actively involved in supporting enterprises globally, with their awareness, narrative and revenue generation objectives as a consultant. As “Chief Brand Officer of HX”, he will be responsible for all aspects of brand development and market positioning.
Speaking on his appointment, Ganguli said,“The market for ‘as good as new’ electronics (mobiles, laptops, headphones, speakers, televisions and accessories), otherwise called the ‘refurbished market’ is a $5-6 billion opportunity in the near term, expanding by almost 9% CAGR. HX as a brand runs the opportunity toestablish itself as a premium marketplace consisting online and offline channels, to source, service, distribute and market ‘as good as new’ electronics products for various consumer segments.”
Commenting on the appointment, DipanjanPurkayastha, Founder & CEO: HX said,“choices in the mid-market with second-hand devices today create an attractive offering for customers with smaller budgets and shorter usage cycles. We saw this as a huge opportunity and within three short years, HX has already established itself at the pole position of this industry. Indraneel’s experience building enduring global brands will guide our hand in translating that into a leadership play.”
