Bangalore, 7th August 2018: Sandy & Joel, of Somey’s Kitchen are the only Indian entrepreneurs,being featured on the popular startup show on ITV, a UK Television Channel. Founders of Somey’s Kitchen, a brand that brings traditional home-made pickled masalas and Indian Breads to the global market, will be a part of ITV’s Give It A Year.

Give It A Year is a new business-themed series, where Baroness Karren Brady meets people who have started a new business and follow their growth for the first year across the UK.

Sandy & Joel with Baroness Karren Brady
Sandy & Joel with Baroness Karren Brady

The series follows Ms. Sandy Samuel Jerome, CEO & Co-Founder of Somey’s Kitchen and Mr. Joel Jerome, Founder & Chairman for a period of one year till October 2017 as they start off with their journey of “Somey’s Kitchen” in London, UK.

Somey’s Kitchen began as a small home-based business in 2016, when Ms. Sandy began making fish, chicken and prawn pickled masalas from her mother, Mrs. Somey’s, recipes. The products were an instant hit in London, leading her to focus on building Somey’s Kitchen as a business.

The company expanded to India in March 2018, by establishing its factory near Bengaluru, Karnataka and added organic and gluten-free Indian breads to their product range.

Baroness Karren Brandy makes her way with the founders of Somey’s Kitchen and talks about the first year journey of the brand. Selling off the house in London to establishing a factory in India, the show showcases the hardships faced by the founders of the company. It talks about the marketing strategies used by the owners to reach the hearts of the local customers to building the brand as a must have on the dining table.

Commenting on the Somey’s Kitchen inclusion on the show, Ms. Sandy Samuel Jerome, CEO & Co-Founder, said, “Being featured on a show like Give It A. Year is a huge opportunity for a fledgling brand like us. We were mentored by the incredible Ms. Clare Blampied – MD, Sacla for UK, which was a great learning experience. We hope this show would create more visibility and help us bring our products to more people.”

Sandy & Joel with Clare Blampied, MD Sacla
Sandy & Joel with Clare Blampied, MD Sacla

Mr. Joel Jerome, Founder & Chairman, commented, “It was an amazing experience working with the team of Give It A Year. They have been an incredible support to us during our journey. It’s the motivation by the team that helped us to dream much bigger and aim for higher goals.”

Somey’s Kitchen retails a range of prawn and chicken pickle masala. It also has varieties of Indian Breads. The company is one of the few companies manufacturing gluten-free chapatis and pooris in India. It is available both online at Big Basket, and through offline retail channels like Nature’s Basket, Star Bazaar and Big Bazaar (Gen Nex Stores) across Mumbai, Pune, Hyderabad, Chennai, Kochi and Bangalore.

In the UK, their products are available through Amazon UK.

Company Website:

About Somey’s Kitchen: Somey’s Kitchen was a dream started in London, U.K., taking ahead a family tradition of home cooking by Mrs. Somey Samuel so 50% of the profits from this company can be used to sown into transforming lives in India and around the world. Sandy Samuel Jerome, daughter of Mrs. Somey, and Joel Jerome, her son-in-law, first got the idea for incorporating the company when they saw a phenomenal response to the range of non-veg and seafood pickled masalas made by Sandy’s mother (Mrs Somey Samuel). Somey’s Kitchen aims to be one of the leading company’s globally in bringing niche and specialty food and be a pioneer in launching new products that does not exist in the market. The company also aims to create a successful business on the intersection between four pillars – Great Tasting Food, Value for Money, Healthy Living and Transforming Lives of Less Fortunate.