Mumbai, Maharashtra, India | 31st July 2025: In a groundbreaking collaboration, Infidigit, one of India’s top enterprise SEO agencies, has partnered with ICICI Prudential Life to set new benchmarks in AI-powered SEO. By moving beyond traditional keyword optimization, Infidigit delivers measurable results through a cutting-edge blend of AI Overviews, large language models (LLMs), voice search, and local SEO strategies.
AI SEO Success in the BFSI Sector
For ICICI Prudential Life—one of Infidigit’s flagship clients in the Banking, Financial Services, and Insurance (BFSI) sector—the agency executed 1,100+ AI Overview optimizations, significantly boosting visibility across generative AI search platforms including Google’s Search Generative Experience (SGE), ChatGPT, Gemini, and Perplexity.
“Infidigit’s SEO team’s strategic efforts have helped us gain significant presence in AI Overviews, unlocking new opportunities for organic growth,” said Guruvignesh S, Senior Manager at ICICI Prudential Life.
These enhancements have propelled the brand to the forefront of AI-generated search results, especially in term life insurance, a highly competitive digital vertical.
Scaling AI SEO Across Industries
Infidigit’s success isn’t limited to BFSI. The agency has completed over 45,500 AI Overview optimizations across industries such as:
- 20,000+ in BFSI
- 14,000+ in eCommerce & D2C
- 7,000+ in Technology
- 4,500+ in Travel & Entertainment
These outcomes were driven by structured content frameworks, automated internal linking, topic cluster expansion, and real-time SEO audits tailored to how LLMs interpret content.
The Infigrowth Edge: AI SEO at Scale
What truly sets Infidigit apart is its proprietary platform, Infigrowth—a digital growth engine built specifically for AI-first SEO and data-driven marketing. This unified platform empowers brands to:
- Automate SEO tasks at scale
- Optimize for generative AI and voice interfaces
- Act on real-time performance insights
- Align content with evolving search algorithms and AI models
“At Infidigit, we don’t just adapt to the future of SEO—we shape it,” said Kaushal Thakkar, Founder & CEO of Infidigit.
“With 150+ SEO experts and our proprietary Infigrowth platform, we’re delivering proven AI SEO strategies while others are still testing the waters.”
AI-Driven SEO: The New Standard for Organic Growth
As search engines evolve toward generative search, AI-first discovery, and conversational interfaces, traditional SEO tactics are no longer enough. Infidigit’s data-led, AI-enhanced approach is becoming essential for brands seeking sustained organic growth, particularly in competitive markets like insurance, fintech, and online retail.
Infidigit’s collaboration with ICICI Prudential Life signals a clear shift in enterprise SEO:
AI SEO is not the future—it’s the now.
