Mumbai, Maharashtra, India | 27th August 2025: L&T Finance Ltd. (LTF), formerly known as L&T Finance Holdings Limited and one of India’s leading Non-Banking Financial Companies (NBFCs), has announced a strategic partnership with Google Pay to provide personal loan products to eligible users directly on the Google Pay platform.
This collaboration aligns with L&T Finance’s product diversification strategy, making credit more accessible to consumers in a fast, seamless, and digital-first manner.
Driving Digital Financial Inclusion
Speaking on the development, Mr. Sudipta Roy, Managing Director & CEO, L&T Finance Ltd., said:
“The future of financial services is about creating customer-centric ecosystems. Through our collaboration with Google Pay, we are fundamentally enhancing our ability to serve the Indian consumer. By embedding financial products into high-engagement platforms, we are creating a distribution model that is both efficient and aligned with evolving consumer expectations.”
Adding to this, Mr. Manish Kumar Gupta, Chief Executive – Urban Unsecured Assets, Payments & Digital Partnerships at L&T Finance Ltd., stated:
“Our partnership with Google Pay marks a milestone in our journey of becoming a digitally native lender. With Google Pay’s massive urban and rural user base, this collaboration supports our Lakshya strategy to enhance customer acquisition. We are confident this synergy will strengthen our position in India’s personal loans landscape.”
Expanding Through Fintech Partnerships
In FY25, L&T Finance also partnered with leading fintech platforms including PhonePe, CRED, and Amazon Pay, strengthening its digital reach. These alliances, coupled with a customer-first approach, have significantly boosted the company’s personal loans segment.
- Personal Loan Book Size: ₹9,383 crore in Q1 FY26 (up 41% year-on-year)
- Quarterly Disbursements: ₹1,942 crore in Q1 FY26 (up 65% year-on-year)
The company expects continued growth in its personal lending business, driven by partnerships, expansion into new geographies, and strong customer retention strategies.
Seamless Access to Credit via Google Pay
This partnership combines L&T Finance’s lending expertise with Google Pay’s user-friendly interface and wide reach, offering customers instant and reliable credit solutions. By integrating financial products into everyday digital ecosystems, the collaboration aims to:
- Enhance customer convenience
- Boost digital financial inclusion across India
- Empower users with responsible credit options tailored to their needs
Conclusion
With this strategic alliance, L&T Finance and Google Pay are set to redefine how personal loans are accessed in India, making the borrowing experience faster, smarter, and more inclusive.
