Delhi | 6th July 2020: Luxury Ride among India’s largest and fastest-growing chain of pre-owned luxury cars today announced renowned Bollywood Singer & Prince of Bhangra, Sukhbir Singh as its brand ambassador. Capturing the essence of the brand, Bollywood singer Sukhbir will soon be seen in a full-fledged marketing campaign besides being leveraged across its upcoming brand and product communication initiatives.

Commenting on his association with Luxury Ride, Sukhbir Singh said “Spent sometimes understanding the unique business model and growth story of Luxury Ride and felt both our ethos were aligned. Am truly excited to be playing a role in its next phase of exponential growth. It’s sure going to be as fun as – Hai Sauda Khara Khara”. 

Welcoming Sukhbir Singh as the brand ambassador, Sumit Garg, Co-founder & Managing Director, Luxury Ride, said, “In the past, ambassadors have always been the Influencer and are the symbolic image of the brands. I have been a great admirer of Sukhbir’s honesty & music and the multi-faceted talent he brings to each of his songs. His persona will add a lot of value and trust to Luxury Ride.

Luxury Ride was founded by Sumit Garg, Dhianu Das, Vikram Pannu and Vishal Pannu in 2015 and have always set high benchmarks for its competitors and have given the entire industry a new normal and started with 3S services in mega showrooms. Luxury Ride is the first to offer 15 days money-back guarantee and have a dedicated brand ambassador in this segment.

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