22nd Oct’ 2019: Mall91, India’s leading social commerce platform for vernacular users across tier-2/3/4/5 cities, has launched digital gold on its platform. Through its latest offering, the the platform will allow Indians to purchase pure 24K digital gold for as low as INR 10.

The Diwali season is considered an auspicious time to carry out high-value purchases that contribute to long term wealth. Gold is one such asset that numerous families across the country invest in, especially on the occasion of Akshay Tritiya. With Mall91’s latest launch, families across multiple socio-economic regions of the country will be able to invest in digital gold securely – and within a price bracket that suits their budget.

Speaking on the launch, Mr. Nitin Raj Gupta, Co-founder & CEO Mall91, said, “Gold has always been the go-to form of investment for Indians, especially during the festive season. By enabling them to purchase digital gold, we will allow a larger set of Indians to be a part of this long-standing tradition in an affordable manner. In doing so, we are also enabling our users to develop a habit of saving and helping them expand their wealth.”

The launch of digital gold by Mall91 is in line with the platform’s vision of converting India’s next 400M segment coming online into frequent digital transacting users. The platform is already enabling lakhs of digital transactions daily through its unique social commerce experience that is put on steroids with vernacular language video, voice and messaging capabilities. By adding sale and purchase of digital gold to its portfolio, Mall91 has devised yet another way of touching the lives of new-age internet users based in various high-growth yet digitally underserved parts of the country.