Manufacturing Startup Prodo Bolsters Leadership Team With Ex-Amazon Executives

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Manufacturing startup Prodo strengthens leadership with ex-Amazon executives
Amit Goel, Director of Operations and Saurabh Batra, VP of Business and PnL, Prodo

New Delhi January 19, 2023: Prodo, a leading on-demand manufacturing startup, has strengthened its leadership team by bringing on board two experienced executives from top companies such as Amazon, Philips, udaan, Flipkart, and DHL. Saurabh Batra, who brings a wealth of experience from Amazon, Philips, and udaan, will lead the Business function for Prodo, while Amit Goel, with his background at Amazon, Flipkart, and DHL, will lead the Operations function.

With the support of investors such as Titan Capital, Inflection Point Ventures, and LetsVenture, Prodo aims to revolutionize the manufacturing industry through its innovative platform. The platform provides a one-stop-shop solution for mid- to large-sized companies seeking bulk manufacturing services, using data to match orders with the right manufacturing units and allowing customers to track the entire production process from design to delivery.

Prodo has recently brought on board Saurabh Batra to lead its business growth and P&L. With over 15 years of experience in category management and marketing in both B2B and B2C domains, Saurabh brings a wealth of knowledge from his previous roles at companies such as Amazon, Philips, and Udaan. He has a proven track record of building businesses from the ground up, accelerating the growth of existing businesses, and devising successful strategies. Throughout his career, he has been responsible for managing cross-market P&Ls of over $150M and large portfolios of over 30M consumers. Saurabh is a graduate of the Indian Institute of Management, Kozhikode.

Saurabh Batra, VP of  Business and PnL, Prodo, said,I am excited to build the future of manufacturing at Prodo. India’s manufacturing sector is expected to reach a $1 trillion dollar market size by 2030. We believe by creating visibility across the supply chain we can unlock a truly one-touch experience in manufacturing to serve clients in India and the global level.” 

The startup’s cloud factory network includes more than 500 manufacturing units, and Prodo aims to standardize small and medium manufacturers to create a globally connected distributed manufacturing ecosystem. The company’s goal is to optimize supply chains for faster turnaround times and operational efficiency for clients, ensuring they receive the most value for their money.

Amit Goel will lead its India operations. With 17+ years of experience in operations, Goel brings expertise in manufacturing, supply chain management, and logistics operations from his time at companies such as Amazon, Flipkart, DHL, and LG Electronics. He is an alum of the Indian Institute of Management, Lucknow. Goel will play a vital role in streamlining Prodo’s on-ground operations, to ensure the efficient and effective production and delivery of products to clients.

Amit Goel, Director of Operations, Prodo, said, Our goal is to unlock $2 billion production capacity in the next 4 years. Today, most of the MSME manufacturers are operating on 40%-60% of their production capacity. Even when there is plenty of demand in the market; the gap in demand-supply mapping and working capital results in underutilization. Prodo empowers its partner manufacturers by providing them with sustainable demand, working capital, raw material, SOPs, and technology to bring them up to the standards of global manufacturing”

The company, which specializes in fulfilling mid and large-scale manufacturing orders, has ambitious plans to reach a turnover of INR 400 crore by the end of financial year 2024. Founded by former OYO employees, Sameen Husain and Abhiroop Srivastava, in August 2021, the addition of Batra and Goel will help Prodo expand its presence in India and also launch its export arm.