Gurgaon, Haryana, India, 9th October 2019: Milk basket, India’s largest daily grocery delivery company today announced the appointment of ex-OLA executive, Nitin Gupta as Head of Engineering. An IIIT Hyderabad Computer Science graduate, Nitin has spent the last 7 years with OLA, traversing the journey from a two-room start-up to a multi-unicorn today. He started his career with a gaming startup and also worked with Flipkart in its early days.
“Technology is at the core of what we do every day. Technology, we believe, is also our edge and defensive moat against many heavily funded players in this space. I’m excited about the depth of experience Nitin brings with him and this shall be highly instrumental in Milkbasket’s continuous endeavor to create a seamless grocery fulfillment platform for households across India.,” said Anant Goel, CEO & Co-Founder, Milkbasket.
Launched in 2015, Milk basket has demonstrated unparalleled growth in the e-grocery industry. Branching out off its home base Gurgaon in October 2018, Milk basket is now serving close to 2,00,000 Households across 7 cities. To support its massive growth trajectory, the company is looking to further strengthen its leadership team and is hiring senior executives across Marketing, Technology and Operation verticals.
On his appointment, Nitin Gupta, Head of Engineering at Milkbasket said,“I am thrilled to become a part of team Milk basket and share the company’s vision of carving the future of e-grocery industry based on technological dominance and innovation. Milk basket is the most loved grocery platform – solving a real customer problem, and I am excited to work with Anant and the team to scale Milk basket to new heights and make it a formidable e-grocery startup for the world.”
Launched in early 2015, Milk basket the pioneer and the market leader in the daily grocery delivery space. Built on the unique Indian habit of getting fresh milk delivered at home every morning, Milk basket (accessible on milkbasket.com, iOS, and Android) is today fulfilling the entire grocery needs of a 1.5 lakhs households every day before 7:00 a.m and does 75,000 orders in a day. The company has built a new-age technology platform to enable frequent and frictionless buying with unique features like one-click buying, no checkout and contactless delivery – all a first in the e-commerce industry – and favorites of Milkbasket customers.
Founded by Anant Goel, Ashish Goel, Anurag Jain and Yatish Talvadia, Milk basket’s vision is to become the default mom & pop shop for over a million households by 2021. Having achieved positive unit economics within the first six months of the launch, Milk basket is the most capital-efficient model in the online grocery space as compared to its domestic and global peers.
Milk basket has till date raised close to $26 million from Mayfield Advisors, Beenext, Kalaari Capital, Unilever Ventures, Lenovo Capital (LCIG), Blume Ventures and few family offices and $2.2 million in debt funding led by Innoven Capital till date.