We are publishing an interview of Mr. Anupam Sharma, CEO and Founder, Enlte.
About the founders
Anupam Sharma, CEH ( Certified ethical hacker ), LPT and CHFI from Ec-Council. More than 5+ years of experience in reputation management. Founded Hacksurance – Insurance against Cyberattacks. I felt that common people does not have any power and are mishandled by the powerful people, businesses and politicians. I wanted to stand up against it and change the world. My car was destroyed and i was threatened to life. Eventually i had an idea to develop a social network based on ratings and reviews with power to broadcast their reviews like a celebrity.
What is the problem you are trying to solve? Can you share with us any insights that led you to believe that this is a big enough problem?
I am trying to solve bad experiences. Each and everyone have bad or negative experiences with different types of things in the world. Let us take an example of a girl who is driving home at 12:00 at the night. She is being harassed by people on the bike near her house. She can immediately resolve the issue by posting the negative experience on the app and immediately push notifications would be sent to all people in 1 km radius of that place. Asking people to support and solve the issue. We believe that starting from these small complaints, someday we and our app would be capable enough to handle big issues in and around the world. We believe that it is time for a new social network to define the meaning of being connected from socially connected to socially enlightened. We believe our app can transform the earth will making it socially aware and enlightenment of humanity.
What is the uniqueness about your Startup?
Our Startup is a social network or platform for everyone, it is for social cause and betterment of humanity. Our uniqueness in the idea of making something that could enlighten us with what is going around us so that we can stand together and solve those issues. Its about sharing an experience, a moment which could be good or bad and other people learning from that. We believe that this is a perfect thing what world is waiting for. This is the next generation of social networks.
What is the revenue model? Explain your thought process.
Enlte as a platform is clearly designed to help people solve their negative experiences by broadcasting them on the platform and people around them. Businesses could claim their pages and resolve the complaints or negative reviews on their page directly with the customer. A premium business would get 24-48 hours to resolve the negative complaint before that is published and broadcasted to people around that place and to the people who like that business. Businesses will pay for the account and for providing them a social platform to make their business better with great customer service. The next version of the app will have 3 buttons on each business page with Bought, Interested in and Wishlist Button. And the business page holders could advertise their events or offers to people who have either bought their service or product or are interested in their product. Whereas wishlist users can get offers about lucky draws, coupons etc for a product.
Lets talk an example of apple launching iphone 15. The most expensive ads would be to users who have bought their iphones before. And similarly for interested in and wishlist.
Who are the consumers that you are targeting? How is this going to affect them?
As a next generation social network, we are targeting all age groups. Our aim is to impact each and every person in the world to change the world and transform is something so amazing with enlightening them.
What is the big picture of your startup? Will it lead to something bigger? If so, how?
Our Aim is to become to the biggest and most used social platform in the world even more than google. We have a clear vision on what are the steps taken to achieve that and our aim is to make a fully fledged social networking website not just an app. Our aim is to impact each and every country and learn from the experiences which are happening in that area. We believe to be the biggest web application in the world. Our next version 2.0 app will have Argumented Realty along with Version 3.0 which will have blockchains to curate the ratings and reviews by the users.
What is the success story of your startup in your own words?
The biggest challenge which you face when aiming something so big is to have patience and belief in your idea and yourself that you could do it. I never had any money to put in a business like this which would require millions of dollar to survive and compete against something that is so big and powerful. I always thought how would i do it. I tried to find multiple ways to start small and grow this idea as the users grow. I tried 4 times with a different approach to start this application since last 3 years. The biggest challenge is to choose what should you do and what drives you. Never choose something which you are comfortable with until you achieve your goal.
Any other information about your startup that you would like to share with us.
Enlte is going to launch a Beta Version on 18th October and i would love your reviews on it once you use it. You can visit http://enlte.com to know more.
Thanks Anupam. Best of luck!