National | 25 September 2026: Oriflame, the Swedish holistic beauty and wellbeing brand, has announced its ambition to make India its largest global market by 2030.
- India is expected to contribute one in every four euros of Oriflame’s global revenue, up from one in every ten euros today.
- Plans include adding 10 lakh new Beauty Entrepreneurs and expanding presence into 500+ new Tier 2 and Tier 3 towns and cities.
Strategic Expansion
- Builds on 30+ years of Oriflame’s presence in India.
- Rising demand beyond metros, increasing women’s workforce participation, and digital adoption provide growth headroom.
- Expansion strategy focuses on direct‑selling network growth and community‑driven entrepreneurship opportunities.
Community & Model
- At the heart of Oriflame’s model is its Beauty Entrepreneur community.
- 80% of Brand Partners in India are women, creating opportunities for additional income through entrepreneurship.
- Supported by flexibility, training, and digital tools.
- Trust, personal recommendation, and community remain central to the social selling model.
Kenneth Benaim Campbell, CEO & President, Oriflame: “India represents much more than a growth opportunity for Oriflame; it is becoming increasingly important to our global ambition. Our role now is to build on the foundation we have created over three decades and unlock the full potential of the market.”
Orkun Gül, Chief Commercial Officer, Oriflame: “India is a market where beauty is deeply personal, and where trust and recommendation continue to play an important role. Our focus will be on combining personal relationships with better digital experiences, relevant products, and stronger commercial capabilities.”
Manufacturing & Global Role
- Strengthening manufacturing capabilities in India through partnerships such as Akums.
- Exploring opportunities to scale local production and potentially serve select international markets from India.
About Oriflame
Founded in 1967, Oriflame is a globally renowned beauty and wellbeing company operating in 60+ markets.
- Portfolio spans skincare, cosmetics, fragrances, personal care, and nutritional supplements.
- Operates through a modern social selling model, enabling 3 million+ Beauty Entrepreneurs worldwide.
- Recognised as a European Climate Leader by the Financial Times and Statista for five consecutive years.
- In India, Oriflame continues to empower women towards financial independence and holistic wellbeing.
🌐 Website: in.oriflame.com
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