National, 01 September 2025 — Oriflame, the renowned Swedish holistic beauty and wellbeing brand, has expanded its Optimals line with the launch of the new Hydra Radiance Range, a skinimalist skincare solution designed for modern lifestyles.
Created to deliver maximum results with minimal effort, the Hydra Radiance collection blends advanced hydration science, microbiome support, and barrier-strengthening technology. Dermatologically tested and suitable for all skin types—including sensitive skin—the range offers gentle yet effective care.
Reflecting the global shift toward skinimalism, Optimals Hydra Radiance combines efficacy, sensoriality, and sustainability in one streamlined routine. Whether you’re a young professional juggling a busy schedule, a parent balancing family and self-care, or simply someone seeking healthy, glowing skin, this collection is designed to fit seamlessly into your life.
“Skincare should be simple, effective, and something you can trust every day. With the new Optimals Hydra Radiance range, we are offering routines that are easy to follow yet deliver meaningful results, helping consumers feel confident in their healthiest, most radiant skin,” said Edyta Kurek, Senior Vice President & Head, Oriflame India and Indonesia.
Three Pillars of Skin Health
The Hydra Radiance Range is built around three core principles:
- Hydration: Clinically proven 48-hour moisture powered by Niacinamide, Para-Probiotics, and Ectoin.
- Microbiome Balance: The O-BarrierRestore Complex strengthens the skin’s ecosystem, enhancing resilience against pollution and sensitivity.
- Barrier Strengthening: Antioxidant-rich actives and O-RadianceShield SPF technology protect against visible damage and support healthy ageing.
Product Lineup
The collection includes:
- Hydra Radiance Light Cream – Lightweight, oil-free moisturiser for oily/combination skin.
- Hydra Radiance Rich Cream – Deeply nourishing moisturiser for dry/sensitive skin.
- Foaming Gel Cleanser – Purifying gel-to-foam cleanser for oily/combination skin.
- Soft Creamy Cleanser – Gentle cleanser for dry/sensitive skin.
- Daily Glow Multi-Protector SPF 50 – Ultra-light sunscreen that brightens without white cast.
- Eye & Lip Contour Cream – Targeted hydrator for puffiness and dark circles.
- The Beyond Moisturiser SPF 25 – 10-in-1 day cream for hydration, glow, and protection.
With this launch, Oriflame reinforces its commitment to skincare that’s effective, time-efficient, and adaptable—empowering individuals to feel confident in their healthiest, most radiant skin every day.
The Optimals Hydra Radiance Range is priced between INR 829 and INR 1,999 and is available on Oriflame’s official website and through its network of brand partners.
