Aayush Gupta

Aayush Gupta is the Founder & CEO of Bo International, India’s leading private label beauty and personal-care manufacturing company. In 2013, he recognised a critical gap in the beauty industry: entrepreneurs and emerging brands had strong product ideas but lacked the infrastructure, formulation expertise, and manufacturing capabilities to bring them to market.

With this insight, Aayush launched Bo International to provide end-to-end manufacturing solutions from formulation and sampling to production, packaging, compliance, and international logistics. Over the past decade, he has scaled the company into a global powerhouse, serving 500+ clients across 50+ countries with a 130,000 sq ft facility in Haryana and a team of 250+ professionals.

Professional Achievements

• Founded Bo International in 2013, now India’s most comprehensive B2B cosmetics manufacturing partner.
• Built capabilities across 12+ product categories including skincare, haircare, perfumes, makeup, grooming, baby care, bath & body, oral care, pet care, aromatherapy, and Ayurvedic products.
• Expanded operations to 50+ countries, mastering international compliance and logistics.
• Established a production capacity of 15 tons/day with access to 3,000+ natural and naturally derived ingredients.
• Positioned Bo International as a strategic partner for both startups and established beauty brands.

Leadership Philosophy
Aayush believes that trust, consistency, and adaptability are the cornerstones of B2B success. His approach combines operational excellence, continuous investment in R&D, and deep client understanding. He emphasises that manufacturing is not just about production it’s about being a strategic partner in product development and brand growth.

Beyond Business
Aayush Gupta is passionate about innovation, sustainability, and empowering entrepreneurs. His leadership reflects a commitment to building long-term partnerships and helping brands scale globally with confidence.