June 22, 2017: POKKT, India’s & SEA’s leading smartphone advertising platform for mobile games (https://pokkt.com/main) has announced the appointment of Abdul Wahab as Vice President, Global Delivery Head. Abdul will be responsible for timely delivery of campaigns, optimizing cost, maintain KPIs towards the goals targeted, strengthening and exploring new partnerships with mobile game publishers. Abdul will report to POKKT’s COO & CO-founder, Vaibhav Odhekar.
“We are delighted to have Abdul on board as our Global delivery head. I have known Abdul personally for the last 5 years and his vast experience in digital advertising operations, delivery and optimization will help the company scale newer heights. He will surely help us reinforce our leadership team and will strengthen POKKT’s position in the mobile video advertising space,” said Vaibhav Odhekar, COO & CO-founder of POKKT.
On taking up his new role, Abdul said, “I’m excited to join POKKT and looking forward to ramping up the programmatic arm of the company. My overall endeavour will be to establish POKKT as a global leader in mobile video ad space. Having worked in a start-up environment and with tech-based companies, I will also be looking at establishing strong relationships with our clients and partners, both existing and new.”
Abdul brings 13+ years of relevant industry experience to his new role having previously served as Senior Director-Supply and Delivery at C1 Exchange. He was handling the entire business operations from onboarding supply and programmatic delivery, for the US and APMEA region. He has also worked in leadership roles with several top companies like Vizury, Vserv, Ibibo and Zenith Optimedia. He has a complete understanding of the online advertising marketplace and has been a significant contributor to both business and technical aspects of ad Serving. His key accomplishments include delivering scale and value to the stakeholders.
About POKKT:
POKKT VIDEO ADS is the leading smart phone advertising platform in India & South East Asia. With offices in six countries (India, Indonesia, Thailand, Philippines, Vietnam, and Singapore), POKKT is today the biggest ad platform for app publishers and developers to monetise through brand ads and for brand advertisers to advertise on gaming Apps. POKKT is integrated with leading games and app developers that get traffic from India & SEA (be it global or local apps).
In addition, POKKT has exclusive partnerships with world’s biggest gaming company Electronic Arts (games like Need for Speed, FIFA, Real Racing, Plants v/s Zombies etc.) for the region.
POKKT is working with over 100 leading brands in the region including Unilever, P&G, Sony, Yamaha, GSK, Nestle, Motorola, Viacom, Pepsi, Oppo, Samsung, Motorola, Amazon, Coke, Samsung, Flipkart, Snapdeal, Nissan, Budweiser etc. POKKT is also a very strong player in the programmatic space and is a part of PMPs of leading agency trading desks in the region. The company has also integrated with leading exchanges and DSPs on the region.
POKKT has built a proprietary technology platform with a robust backend, easy-to-integrate SDKS, data and analytics tools, and a lot of proprietary tools for advertisers and publishers.
POKKT is a Singapore incorporated Company with a team of 70 people in six countries. POKKT has raised funds from leading global investors such as JAFCO Asia, SingTel Innov8 and Jungle Ventures