Partnerships & Alliances ⏱ 3 min. Read (448 words)

realme and RICOH IMAGING Forge Long-Term Partnership to Redefine Smartphone Photography with GR-Powered GT 8 Pro

A four-year collaboration delivers anti-glare lenses, GR tones, and “Snap by No Rules” philosophy.

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  • The long-term collaboration between realme and RICOH IMAGING ushers in a new era of smartphone photography, blending advanced optical engineering, imaging innovation, and user-centric design to deliver unmatched snapshot precision.
  • Launching soon, the realme GT 8 Pro series will be the first to feature exclusive RICOH GR camera technology; raising the bar for premium mobile imaging experiences.

New Delhi, 14 October 2025 – In a landmark move for mobile imaging, realme, India’s most popular youth smartphone brand, has announced a strategic global partnership with RICOH IMAGING COMPANY LTD, the legendary camera maker behind the iconic GR series. The collaboration debuts with the launch of the realme GT 8 Pro, featuring co-engineered RICOH GR camera technology—setting a new benchmark in smartphone photography.

Unveiled at a dedicated event in Beijing, the GT 8 Pro integrates decades of GR expertise into a mobile-first experience, delivering street photography precision, ultra-clear optics, and customized GR tones that reflect emotion, spontaneity, and authenticity.

Chase Xu, Vice President and CMO of realme
Chase Xu, Vice President and CMO of realme

“This partnership marks a transformative leap in smartphone imaging,” said Chase Xu, Vice President and CMO of realme. “The GT 8 Pro embodies freedom and creativity, blending GR’s legacy with realme’s innovation to empower users to capture life as it unfolds.”

“We’ve translated GR’s philosophy into a mobile experience,” added Kazunobu Saiki, General Manager, Camera Business Division, RICOH IMAGING. “This is more than product innovation—it’s a revival of street photography culture for the next generation.”

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GR Imaging, Reimagined for Mobile
At the heart of the GT 8 Pro is a custom ultra-high transparency lens group, co-developed to meet RICOH GR optical standards. It offers industry-leading anti-glare performance, minimal distortion, and high resolving power, ensuring every shot is crisp and expressive.

The phone introduces RICOH GR Mode, replicating GR’s fast startup, signature shutter sound, and intuitive Snap Mode with preset focus distances. Users can choose between 28mm and 40mm focal lengths, ideal for capturing full street scenes or emotional close-ups. Viewfinder Mode removes distractions, turning the world into a frame.

Iconic GR Tones and Community Features
GT 8 Pro includes five exclusive Classic GR Tones—Standard, Positive Film, Negative Film, Monotone, and High-Contrast B&W—crafted from decades of lighting and color tests. Users can personalize their style with Customized Tone settings and share recipes with the GR community.

Additional features like GR-style watermarks, dedicated albums, and tone-sharing tools foster a vibrant culture of mobile street photography, appealing to both enthusiasts and casual users.

A Flagship for Creators
The GT 8 Pro is part of realme’s global flagship GT Series, designed to deliver cutting-edge AI performance and premium imaging. With over 300 million users globally, realme continues to democratize advanced technology, bringing professional-grade photography to mid-range smartphones.

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