New Delhi, 19th August, 2019: The initiative to #Saveladakh campaign started with the on-set of Ladakh season. We organised the event to support the cause of saving Ladakh and to bring #freedomfromplastic.

Kritagya Tripathi- COO & Co-Founder, Shoes on Loose
Kritagya Tripathi- COO & Co-Founder, Shoes on Loose

Shoes on Loose organized a clean-up drive at old Leh Town in collaboration with Ladakh Ecological Development Group and Ultimate Frontier Outlands promoting the idea of Recycle, Reuse and Reduce the use of plastic bottles. This activity aimed to help preserve the beauty of Leh and at the same time to create awareness of sustainable tourism. This is an initiative of freedom from plastic and to be a responsible traveler rather than just a traveler.

An awareness event was also held at Eco Park in Leh. The event saw the presence of the amenities like Sonam Wangchuk, Founding-Director of SECMOL as an expert speaker; Tsering Samdup, Deputy Chief Executive Councillor and Dr. Ishey Namgyal, M.C.L. President as chief guests. The agenda of this event was organized to talk about the problems which Ladakh is facing due to the increase in garbage pollution due to the massive use of plastic as well as water scarcity in Leh.

Commenting on the same, Mr. Kritagya Tripathi, COO & Co-Founder, Shoes on Loose stated “As a responsible travel company, we believe that everybody has the right to witness the majestic beauty of the Himalayas but at the same time, it is the traveler’s responsibility to keep it clean. Because of these mountains and nature, we exist today and will exist tomorrow. The beauty of these places gives us a reason to travel. So, it is high time to educate tourists about ecological threats and trying to make a positive impact on the environment and society”.

Commenting on the same Mr. Sonam Wangchuk, Founding-Director of SECMOL said- “For such a fragile & desert ecology like Ladakh, we need to reduce and reuse all that comes here. It is difficult to solve the problem completely on 3R’s basis, and therefore we need to come up with some innovative solutions to #saveladakh.”

Shoes on Loose and its team has a mission and vision to not only provide Hassle-Free Travel to its clients but also to provide inclusive solutions towards a waste crisis for a particular destination.

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