- SJ Uplift Kabaddi is set to lead operational expansion and accelerate growth across its regional sports development programs.
Mumbai | July 21, 2025 — SJ Uplift Kabaddi Private Limited has announced the promotion of Simran Malik to Chief Operating Officer (COO), marking a pivotal shift in the company’s leadership strategy as it prepares for expanded operations across regional and international kabaddi initiatives.
Malik, who previously served as Head of Marketing, has played a central role in the evolution of the Uttar Pradesh Kabaddi League (UPKL), driving grassroots engagement and establishing the brand’s presence within India’s sports ecosystem. Her elevation comes as SJ Uplift Kabaddi gears up for UPKL Season 2 and the launch of the World Super Kabaddi League (WSKL).
In her new role, Malik will lead core operational functions including franchise relations, matchday execution, logistics, and stakeholder engagement. She will also oversee internal process optimization and support infrastructure development, broadcast partnerships, and youth training programs—critical pillars of the company’s grassroots vision.
“Simran’s leadership has been instrumental from Season One to this next chapter,” said Sambhav Jain, Director & Founder of SJ Uplift Kabaddi. “Her elevation is a testament to her clarity, consistency, and long-term impact on the sport’s growth trajectory.”
Expressing gratitude, Simran Malik shared, “This is more than a promotion—it’s a milestone in a movement to build inclusive, next-gen sports ecosystems. I look forward to leading new projects and expanding our leagues into new markets, while inspiring more women to pursue leadership in sports.”
The appointment signals SJ Uplift Kabaddi’s commitment to strengthening regional sports infrastructure and pushing kabaddi beyond borders. With growing international interest and a mission to transform kabaddi into a global phenomenon, the company continues to align strategic leadership with dynamic operational execution.
