Gurugram, June, 2018: Riding high on the recent seed funding by India Accelerator, Square1 launched its e-commerce platform this recently. Months into the making, the company is expected to revolutionize the Indian e-commerce market.

Square1 Takes the Internet Retail Industry by StormThe only online retail platform geared towards the Indian audience among a competition recycling products created for a western audience, Square1 wants to change how businesses in India sell online. The company has recognized the shortcomings of existing western e-commerce platforms that render it pessimal for use by professional internet retail organizations, and has set out to address them. Square1 will simplify the process of setting up and running a professional internet retail business, and cut down the cost and time involved by over 90%.

“The last five years have seen a rapid shift in how India buys, with more than 25% of the country now shopping online. Yet, we find that SMBs are afraid to tap this new market, feeling under confident in their abilities to run an online business. Square1 wants to change this, and make e commerce accessible to companies of all shapes and sizes in the nation. We bring everything a business needs, big or small, to succeed in one application,” notes founder and CEO, Naved Khan.

With the online retail industry growing at an unprecedented rate, adding around 6 million new entrants every month, and most e commerce platforms only offering basic theme builders best serving entrepreneurial businesses and one man shops, Square1 instead targets India’s untapped market of professional retail businesses, giving them a solution that is designed to handle large scale operations, and provide a high end, advanced product. The best received features of Square1 seem to be those of custom theme development, which allows customers to have a store designed from scratch to suit their brand, instead of having to choose from a list of predesigned templates. The platform also allows customers to build and use their own plugins, or integrate with other third party systems.

Square1 is a product of appworks, an organization run by six entrepreneurs- Ashish Bhatia, Deepak Sharma, Rakesh Saoji, Gaurav Nagar, Tarun Swaroop and Naved Khan. It is available for use through their website –