Storia and IBA Join Hands to Promote Women’s Boxing at World Championship 2023

Mumbai, 27th March 2023: Storia, a popular beverage brand among young Indians, showed its enthusiastic support for the 13th edition of the IBA Women’s World Boxing Championship held in New Delhi from March 15 to 26, 2023, organized by the Boxing Federation of India. This globally renowned sports event featured the participation of around 600 women boxers and team officials from over 75 countries. Partnering with the International Boxing Association, Storia demonstrated its commitment to promoting women’s participation in sports. The event acted as a precursor for Indian women boxers towards their goal of the Olympics 2024.

On partnering with IBA, Shalin Desai, Chief Marketing Officer of Storia Foods and Beverages stated, “It was a momentous occasion for Indians to host this prestigious event in our country. Associating with IBA and witnessing the event closely is a milestone for our brand as it naturally fits into our objective of promoting a healthier lifestyle along with lending support to the sports fraternity. It is exciting to witness the revolution of women’s combat sports gaining steady recognition in our country and Storia will always stand by this momentum that empowers women athletes in India and across the globe.”