- With over 800,000 downloads and a 4.5-star rating, the Swift TV app now delivers Hoichoi’s acclaimed Bengali and Hindi content to an expanding viewer base across India and beyond.
Hoichoi’s rich catalog—spanning thrillers, dramas, and more—joins Swift TV’s lineup of 130+ live channels available in over 12 Indian languages.
Swift TV’s ad-supported platform offers unlimited entertainment—no subscriptions, no hidden fees, just instant access to premium content.
New Delhi, September 10, 2025 – Swift TV, India’s fastest-growing Free Ad-Supported Streaming Television (FAST) platform with expanding presence in the US and Canada, today announced a strategic partnership with Hoichoi, the leading destination for Bengali and Hindi entertainment. This landmark collaboration introduces Hoichoi’s acclaimed catalog exclusively to Swift TV’s platform, creating innovative live channels that redefine regional content streaming at no additional cost to viewers.
Revolutionary Live Channel Innovation
Swift TV has developed a first-of-its-kind Hoichoi Live Channel using cutting-edge technology, establishing itself as the only FAST platform to offer this exclusive format. The partnership creates two distinct streaming experiences:
- Hoichoi Live Channel (Bengali): Available globally except India
- Hoichoi Live Channel (Hindi): Accessible worldwide, including India
This technological breakthrough seamlessly integrates Hoichoi’s premium content library into Swift TV’s ad-supported ecosystem, delivering uninterrupted access to celebrated Bengali and Hindi programming without subscriptions or add-ons.
Expanding Swift TV’s Content Excellence
The partnership significantly enhances Swift TV’s already impressive content portfolio, which features over 130 live channels spanning 12+ languages across 10+ genres. With a stellar 4.5-star rating and more than 800,000 downloads, Swift TV has established itself as a premier destination for diverse, high-quality entertainment.
“Swift TV is redefining how India consumes entertainment,” said Abhishek Singh, CEO & Founder of Swift TV. “By leveraging our cutting-edge technology to create a bespoke Hoichoi Live Channel, we’re setting new standards for delivering regional entertainment—free, accessible, and tailored to viewers’ preferences. This collaboration marks the beginning of our journey to celebrate India’s rich cultural diversity through world-class content.”
Strategic Market Expansion for Hoichoi
For Hoichoi, renowned for its premium Bengali productions and expanding Hindi content, this partnership represents a strategic entry into the FAST streaming space while maintaining its commitment to authentic regional storytelling.
“Swift TV’s innovative platform and commitment to free, high-quality entertainment make them the perfect partner for Hoichoi,” said Soumya Mukherjee, Chief Operating Officer at Hoichoi. “This partnership allows us to share our stories with a wider audience, celebrating Bengali and Hindi culture and creativity on a platform built for accessibility and engagement across India and the globe.”
Comprehensive Content Portfolio
The collaboration brings Hoichoi’s diverse entertainment catalog to Swift TV users, including:
- Premium dramas showcasing regional storytelling excellence
- Thrilling series featuring compelling narratives
- Comedy productions celebrating cultural humor and wit
- Feature films spanning multiple genres and themes
- Classic content preserving Bengali and Hindi entertainment heritage
Industry-Leading Platform Features
Swift TV’s ad-supported model eliminates traditional streaming barriers, offering:
Technology Excellence:
- Hyper-personalized content recommendations
- Seamless multi-device streaming experience
- Advanced ad-integration technology
- Global accessibility across multiple markets
Content Diversity:
- 130+ live channels across genres
- Content in 12+ languages
- Premium partnerships with industry leaders
- Continuous catalog expansion
Distinguished Content Partnership Network
This collaboration joins Swift TV’s prestigious roster of content partners, including:
- Viacom 18
- Zee Entertainment
- Pitaara
- Republic TV
- TV9 Network
- Bloomberg Originals
This partnership network reinforces Swift TV’s position as a leader in India’s FAST market while establishing strong footing in international markets.
Global Accessibility and Cultural Impact
The partnership addresses the growing global demand for authentic regional content, particularly among diaspora communities in the US and Canada. By making Bengali and Hindi entertainment freely accessible worldwide, Swift TV and Hoichoi are democratizing access to culturally significant content while supporting the global appreciation of Indian storytelling traditions.
Immediate Availability
The Hoichoi content integration is available immediately through the Swift TV app across all supported devices and platforms. Users can access the complete catalog without additional subscriptions, registrations, or fees.
About Swift TV
Swift TV is India’s premier Free Ad-Supported Streaming Television (FAST) platform, delivering premium entertainment without subscription barriers. With over 800,000 downloads and a 4.5-star rating, Swift TV offers 130+ live channels featuring content in 12+ languages across 10+ genres. The platform serves markets in India, the US, and Canada, with expansion plans for additional international markets.
Mission: To democratize access to high-quality entertainment by eliminating traditional streaming barriers while celebrating cultural diversity through world-class regional content.
About Hoichoi
Hoichoi is the leading streaming destination for Bengali and Hindi entertainment, renowned for its premium original productions, classic films, and compelling series. The platform has established itself as the definitive source for authentic Bengali storytelling while expanding its Hindi content offerings to serve diverse audiences globally.
Mission: To champion regional narratives and celebrate Bengali and Hindi culture through innovative, high-quality entertainment content.
