Thane-based Startup Avni Transforms Menstrual Healthcare in India: 55,000+ Women’s Lives Improved

Sujata Pawar, Co-founder & CEO at Avni
Ms. Sujata Pawar, Co-founder & CEO at Avni

The goal of the femtech brand is to serve an additional 150,000+ customers in the 2023-2024 fiscal year.

New Delhi, 7th February 2023: Thane-based menstrual health startup, Avni, has made a positive impact on the lives of 55,000+ Indian menstruators since its launch in April 2021. The femtech brand aims to serve an additional 1,50,000+ clients in the 2023-24 fiscal year with its range of skin-friendly, environmentally-friendly, and chemical-free menstrual hygiene products.

Avni’s products can be purchased online on over 10 e-commerce platforms, including Amazon, Flipkart, and OneGreen, as well as through its 26 retail outlets in southern India. The brand’s website offers 7 female hygiene and wellness products, with 20 SKUs, including reusable cloth pads, natural cotton sanitary pads, period wear wash, menstrual cup and wash, antibacterial intimate care wipes, and organic cotton pantyliners. By the end of 2023, Avni plans to launch three new highly-anticipated product categories.

Sharing thoughts on her startup journey Mrs. Sujata Pawar- Co-Founder, Avni- a menstrual healthcare startup said “Since our inception, we have been successful not only at the product front but also in constituting a lifestyle of organic menstruation that fits different menstruators with distinct concerns. As we had to compete in a marketplace that endorsed plastic-based sanitary pads which are extremely harmful, we decided to revamp and roll out an entire range of sustainable and reusable menstrual products at a great value. It’s our value proposition and the social impact-driven service offering that has helped solidify Avni as a trusted menstrual hygiene brand across nation. With Avni, it’s time to go organic and sustainable. Period!”

Avni Logo

The husband-wife duo, Sujata Pawar and Apurv Agrawal, founded Avni, a brand committed to improving the menstrual experience for women by offering safe, healthy, and comfortable menstrual products. Avni is also dedicated to breaking down period myths and taboos through its various initiatives and outreach programs. To further educate women on the benefits of reusable menstrual products and provide them with the support they need, Avni has also established a 24/7 support hotline.