Marking 10 years as India’s most beloved gardening brand, Ugaoo partners with iconic actor Jackie Shroff to champion eco-conscious living and deepen its cultural roots across the nation.
Mumbai, August 2025 — Celebrating 10 years as India’s favourite gardening brand, Ugaoo today announced Bollywood legend and eco-crusader Jackie Shroff as its brand ambassador. The partnership signals Ugaoo’s next chapter—expanding from an urban favourite to a nationwide movement bringing plant care, mindful living, and eco-conscious gifting to the heart of Bharat.
Why Jackie. Why Now.
Ugaoo has spent the last decade reshaping how Indians connect with plants—making them part of our emotional lives, not just our living rooms. With a thriving online community of over a million customers, omnichannel retail presence, and a 25-acre farm supplying acclimatised, high-quality plants, Ugaoo has become synonymous with “gifting that grows.”
But as the brand eyes Tier 2 and Tier 3 cities, it needed a cultural bridge—someone who speaks to metros and small towns alike.
Jackie Shroff was the natural choice.
- Authentic Green Advocate: Jackie’s “Ped Lagao” lifestyle isn’t marketing—it’s decades of living green, from wearing a spider plant as a fashion statement to nurturing his own organic garden.
- Cross-Generational Appeal: His fan base cuts across Gen Z, millennials, and Gen X, making him relatable in both Bollywood billboards and small-town balconies.
- Cultural Resonance: Warm, earthy, and unapologetically real, Jackie makes plant care less intimidating for first-time “plant parents.”
“Jackie Shroff is not just a face—he’s a feeling,” said Siddhant Bhalinge, Founder & CEO, Ugaoo. “As we expand across Bharat, we wanted someone who could embody our philosophy: playful yet rooted, timeless yet relevant, and passionately green. Jackie was the only choice.”
Launch Campaign: “Ugaoo, Bhidu, Ugaoo”
The association kicks off with a brand film conceptualised by Thought Over Design and produced by Cathect Studios.
Set in a cosy living room, the story follows a plant parent heartbroken over her wilted Alocasia. Jackie consoles her, orders a fresh plant from Ugaoo, and reassures her in his signature style—ending with the now-memorable line: “Ugaoo, Bhidu, Ugaoo.”
📺 Watch here:
“Plants aren’t just décor—they’re companions, therapy, and a connection to life,” said Jackie Shroff. “Ugaoo is making India greener one home at a time, and I’m proud to join this mission.”
From Décor to Emotion: Changing How India Gifts
In a market where flowers and chocolates dominate gifting, Ugaoo is championing plants as lasting symbols of care and connection.
Examples include:
- Spider plant as a heartfelt apology
- Twin succulents as modern friendship tokens
- Pothos to mark a couple’s first home
- Seed kits for milestone moments with children
Unlike other gifts, plants grow with you—becoming shared stories over time.
Gardening as a Mindful Ritual
Urban India is turning to plant care as a wellness habit—watering, pruning, and nurturing as a form of daily grounding. Ugaoo supports this shift with:
- Expert video consultations & at-home visits for plant care and space planning
- Beginner-friendly bundles (plant + soil + planter + guide)
- Seasonal care playbooks and regional language content
- Clean soils and tools designed to reduce the fear of “killing a plant”
Scaling the Green Movement
- Community: 1M+ loyal customers and strong social reach
- Channels: E-commerce, q-commerce, and expanding offline stores in Mumbai, Pune, and Bengaluru, with national retail plans underway
- Supply: Integrated 25-acre farm and sourcing network ensuring acclimatised, high-quality plants
With Jackie’s partnership, Ugaoo plans to:
- Launch regional storytelling and local-language content
- Introduce gifting subscriptions and school/office greening programs
- Organise neighbourhood planting drives and city-wise green clubs
About Ugaoo
Founded by Siddhant Bhalinge, a landscape architect and heir to the 130-year legacy of Namdeo Umaji Agritech, Ugaoo is India’s largest urban gardening brand. From exotic indoor plants to vegetable seeds, from fertilisers to expert consultations, Ugaoo helps every Indian grow greener—one home at a time. Learn more at ugaoo.com.
