Thursday , 22 March 2018

How a Vapi (Gujarat) Based Start-up Entrepreneur is Serving Clients All Around the Globe Within Few Months of Existence?

How a Vapi (Gujarat) Based Start-up Entrepreneur is Serving Clients All Around the Globe Within Few Months of Existence

Vikas Mishra, CEO & Founder,

We are publishing an interview of Mr. Vikas Mishra, CEO & Founder,

About the founders:
Vikas Mishra – CEO & FOUNDER of 360° Digital marketing from engineering background expertise in digital marketing.

What is the problem you are trying to solve? 
After my research on the Indian market, I found that we don’t have a strong brand value of our products as compared to foreign brands and this is due to lack of promotion, branding, and marketing. I prepared a service model through which we can do branding, Promotion and online marketing for any business. According to my research I found through digital marketing:

  1. We can reach large ordinance
  2. Target right ordinance
  3. Cost effective
  4. High ROI
  5. Scale the business very fast

As I had great interest in digital marketing. I alone started my startup with a small investment. I have only analysed market and found that we are lacking behind in digital marketing. Any organization wants quick response so I add few services through which organization can get instant responses.

  • We are cost effective our motto is not to make money, but we give best results.
  • We give high ROI.
  • We offer 24 hours support time.
  • We provide weekly reports.
  • We support startup in digital marketing.
  • We analyse market very well.
  • We do branding, Promotion & Marketing.

What is the uniqueness about your Startup? 
We’re ambitious multi-channel marketers and strategists driven by data. We look beyond ROI and CPA to understand our clients’ businesses and grow their profits. Our work is well balanced between biddable media (PPC, programmatic display) and earned media (SEO, content, social) solidly supported on a foundation of data and insights. We don’t rely on off-the-shelf thinking.

  • Pragmatic: We get things done, we’re not prima Donnas.
  • Proactive: We partner with our clients and take an active role in their business.
  • Ambitious: We have big plans, and look for the same in our clients.
  • Innovative: We are innovative. We are trying different campaign and strategies for our clients.

We can see many companies in digital marketing, but they follow same strategies and method and organisation don’t get good ROI. But we prepare the best plan accordingly to their budget and requirement also according to their business model. Our aim is that each and every organization or start-up should go for digital marketing service.

Who are the consumers that you are targeting? How is this going to affect them? 
We started with local consumers in Gujarat and with your advance digital marketing techniques we expand our business in different states. We have also collaborated in the United Kingdom and now we are also working with international clients UK, Switzerland, Dubai etc. We have a wide area to target and digital marketing is a future of marketing in the coming years. Through digital marketing you can expand your business also, you build your own brand in marketing. Your target large number of customers per day.

What is the big picture of your startup? Will it lead to something bigger? If so, how? 
Our growth rate is fast. Our services are expanding day by day and will cover all around the globe very soon. Digital marketing is a future of marketing. So, within a few years each and every organization will go online for marketing. We can see the future of digital marketing. Apart from digital marketing we are also planning for some new startups. Within few years 360° Digital Marketing would be a brand.

The increase in population and growing demands of smartphones, tablets, laptops and other electronic device have given hope to the future of digital marketing. Digital marketing will excel not only in this year, but for years to come. Digital marketing has made life easier and at a fast pace when a consumer wants a product or service that are out of reach in his environment.

Digital marketing as a strong coming future all around globe. Within one year we are looking to expand our offices​ in different parts of India. We would like to change the phase of digital marketing. We are doing R & D to analyse and makes something which is a new era in digital marketing.

What is the success story of your startup in your own words? 
Becoming a successful entrepreneur isn’t that difficult, all you need is to dream with eyes open and have a clear vision and courage to make that dream come true with dedication, hard work, and team spirit. Each and every startup should have vision, focused that what he wants to do. Your passion towards your work and area of interest matters lot. You should enjoy your job. I am 21 years old. I always want to be self dependent and as I am from a business background because my father has transportation business and he is a true inspiration for me.

I realised myself, my potential and strength. I found that I’m not someone​ who can work only 8 hours a day. Then I finally decided to become an entrepreneur. I have many ideas in my mind and even I pitched some of my ideas in startup events. But, then I research on digital marketing and find this field interesting. Now, you are looking for a day when you can start with your idea. One day I decided and started with marketing and within 5 days I visited 120 places​ and I don’t find any clients, but I was happy because what I saw peoples are interested in digital marketing.

I was new in the market people don’t trust me or have faith in me, but I build that while taking a small project in starting, or join them advance results which build faith in them. Then, I started my own digital marketing for my firm and it was really helpful and from there I started getting clients and good response and also my network grows all around the world. The Power of digital marketing is unbelievable. At present we are in a good phase. Within one year we are looking to expand our offices​ in different states in India, we are also looking to expand our office outside India.

Thanks Mr. Vikas. Best of luck!