New Delhi, Delhi, India | 14th January 2021: Wishfin has acquired Ladders, a fintech startup founded by Mr. Prakhar Aggarwal. Ladders was built to simplify buying mutual funds, investment, and insurance products and it deploys a unique customer experience flow to enable better decision making by the customer. Post-acquisition, Ladders team, including Mr. Prakhar Aggarwal, will be joining Wishfin. Ladders has created a multi-stage user experience that integrates information in the journey. It simplifies complicated products like mutual funds and insurance. This helps customers understand the product better and make right financial decisions.

“We have been looking at inorganic growth/acquisitions as a way to augment our product suite and business. We see a lot of interesting acquisition opportunities in the current market and were impressed by what Ladders has built. Our endeavour has always been to improve digital access to financial products. The team at Ladders, led by Prakhar, had built a unique user experience for accessing financial products. We plan to leverage the products build by the Ladders team and offer easy access to investment and insurance to millions of customers through our massive distribution pipe of 37 million customers of financial products, spread across India. We will also be using Ladders product for customer education initiatives as well, particularly in mutual funds and insurance,” said Puru Vashishtha, Chairman & MD, Wishfin.com

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