26th June, 2019: As the season of internships dawns again this year and youngsters go scouring for internships, Candere by Kalyan Jewellers, one of India’s leading online fine jewellery boutiques, has taken a step ahead with ‘Envisage- Your sign. Your design!’ Through this designing contest, the brand judged the creative talents of young jewellery designers, offering internships to those who shined through. With unique and interesting concepts in their designs that gave them an edge over other participants, the winners of the contest were Tanuja Susarla from Vogue Institute of Art & Design (Bengaluru) and Komal Nagdeo from JD Institute of Fashion Technology (Bengaluru). As the winners, they were offered a 3-month guided internship wherein they would be given a chance to launch the collections designed by them.
Aimed at discovering new talents and harnessing new possibilities in jewellery designing, this pan-Indian campaign by Candere tactfully combined the rising need for unique jewellery designs by bringing onboard fashion enthusiasts looking for industry exposure through internships. The result was a refreshing wave of creative jewellery designs, owing to inputs from over 230 entries to the contest. Initially conceived as a Mumbai-only affair, the campaign was made pan-Indian after the brand received a good number of queries and requests from all over the country. Extensively promoted on the company’s homepage, communication mediums, social media, internship sites and job portals thereafter, the Envisage designing contest was a successful campaign.
Sharing an insight behind this campaign, Rupesh Jain, Founder and CEO, Candere remarked, “Our youth is the untapped reservoir of the country. We wanted to tap into this rich talent pool, bringing forth newer ideas and designs that are distinct from what we usually find around. This is essentially why we came up with this campaign. Through Envisage, Candere aimed at giving young minds the opportunity to come and work with our team and get a hands-on experience and insight into this robustly-growing market of fine jewellery.”
The winners of this contest were equally enthused and elated about their achievements. Speaking on this occasion, Tanuja Susarla said, “I want to express my sincere gratitude to Candere for this wonderful opportunity. Getting the chance to launch my own collection has been a long-nurtured dream and Candere’s thoughtfulness and guidance is a gift which I will always cherish.” Runner-up Komal Nagdeo added, “I want to thank Candere for giving me an opportunity to ENVISAGE my ideas and build an entire collection from scratch. I’m thrilled to be a part of Team Candere and am looking forward to learn as much as possible through this internship.”
Both the collections are expected to roll out within a two-month period during August and September. Candere believes in the immense potential of the new generation and has conceived ‘Envisage’ as an effective medium to harness the same. Giving the budding jewellery designers a chance to set foot into the outside world to market their ideas and concepts under the guidance of their in-house team, Candere truly appreciates the value of creative talent. To know more about this campaign, please visit https://www.candere.com/designing-contest.html & https://www.candere.com/blog/envisage-designing-contest.html