28% of women selling online today are homepreneurs, reveals Shiprocket’s “Mapping India’s e-commerce Womenpreneurs’’ report

New Delhi, March 5th, 2020: Shiprocket, a logistics aggregator for D2C e-commerce platforms, has revealed several interesting insights highlighting the presence and impact of women on the Indian e-commerce landscape in its latest report, “Mapping India’s e-commerce Womenpreneurs”. The report, which was created based on the responses of 1900 sellers across tier-1, tier-2 and tier-3 cities between 18 and 45 years, underlined how women sellers accounted for 25% of the overall Direct-to-Consumer (D2C) e-commerce landscape in the country. Over a quarter (28%) of these D2C sellers were homepreneurs, providing an encouraging overview of the future of India’s Direct-to-Seller e-commerce market and the contribution of women sellers in driving its growth.

The Shiprocket report also revealed that women selling on social media and online channels comprise 39% each. This trend coincides with the rise in the use of social media platforms such as WhatsApp, Facebook and Instagram, along with an uptick in the use of standalone e-commerce portals like Shopify, Magento, and Woocommerce by women to sell products. The report also stated that, for 22% of women sellers, marketplaces such as eBay, Amazon, Etsy remained the preferred choice.

The order size of sellers with 0-50 orders per month is 37%; 100-1000 orders per month constitutes 30% and 33% seller get orders ranging 1000 per month and above.

“The findings of the report fall in line with the growth of the Direct-to-Consumer (D2C) e-commerce market in India. Social media has emerged as a popular channel for women sellers, especially for homepreneurs which constitute housewives, college students, and part-time sellers,” said Saahil Goel, CEO and Co-founder – Shiprocket. “Through this report, we aimed to understand the role of womenpreneurs in D2C sectors. We are confident that women will play the role of major growth drivers as India moves towards Bharat Commerce. We will endeavour to help these women in their entrepreneurial journey through our Amazon Prime-like shipping experience.”

In tier-1 cities, Delhi-NCR, Bengaluru, Mumbai, and Pune witnessed most sellers, while Kanchipuram, 24 Parganas, Thane, and Jaipur led the pack from tier-2 cities. Top products categories for women sellers were Fashion & Apparel, Health & Beauty Retail, Jewellery & Fashion Accessories, Home & Lifestyle, and Food & Groceries.