23rd April 2020: Underlining its commitment to engaging masses hailing from small-towns across the country, Mall91, India’s leading social commerce platform for vernacular users across tier-2/3/4/5 cities have recorded steady growth in its user engagement levels, even during the ongoing COVID-19 lockdown.
Not only has the brand succeeded in retaining its existing customers but is also able to pull 50,000+ new users on its platform, every day. With over 9 million+ downloads on Google Play Store, the current daily active user (DAU) base of about 8 lakhs is slated to exceed the 1 million mark in the next few weeks. Given the impressive scale at which the user engagement is ramping up, the number of downloads is likely to reach 15-20 million in the next 6 months.
Using an innovative network commerce model, Mall91 acquires users using various social tactics and allows its users to shop in groups and communities, earning them extra savings. They can also earn cashback/commissions on referrals and transactions they facilitate, apart from engaging in other interesting activities such as playing social gaming tournaments, watching or posting user generated videos and gamified experiences like scratching cards, winning lotteries etc. To familiarize users with the product catalogue, the platform also hosts a 2-hour live demonstration every day, thus giving users TV-like shopping experience.
Commenting on the significant growth seen by the brand, Mr. Nitin Raj Gupta, Co-Founder & CEO said” There are times when opportunities get proven out of adversities. While most commerce startups seem to be struggling with engaging or retaining users or acquiring new users due to no digital spends, Mall91 has recorded highest growth in terms of new users and existing users high engagements during the lockdown period, continuing our philosophy of 0 digital marketing on social platforms. We are among the top 5 and the only Indian app in our category. This time has proven the power of the platform that we are building.”
It is this array of unique features offered by the brand coupled with its impressive product philosophy that makes it so appealing especially among the Tier III, IV and V towns and villages, without any need to acquire users at scale using digital advertisements. With a spectacular growth trajectory, Mall91 has emerged as the only start-up in the social commerce space, which is ranked among other leading apps like Zoom, Microsoft Teams and Google Hangouts in these unique times.
