- Insurance Samadhan has partnered with Jaagruk Bharat to raise nationwide awareness about insurance mis-selling and empower citizens to make informed policy choices.
- The collaboration integrates Insurance Samadhan’s Know Your Policy (KYP) tool with Jaagruk Bharat’s extensive digital outreach, enabling simplified insurance education through multi-format campaigns across online and offline channels.
- Aligned with IRDAI’s “Insurance for All by 2047” vision, this initiative is focused on cultivating a more informed generation of policyholders and reinforcing public trust in India’s insurance ecosystem.
New Delhi, October 2025 – In a strategic move to strengthen consumer protection in India’s insurance sector, Insurance Samadhan (InSa), the country’s leading grievance redressal platform, has partnered with Jaagruk Bharat, a citizen-first digital initiative known for simplifying government schemes and public information. This collaboration marks Jaagruk Bharat’s entry into the insurance awareness space, with a mission to help citizens identify and act against mis-selling.
Together, the two platforms aim to build large-scale awareness around insurance mis-selling—a growing issue affecting millions of policyholders. Through multi-format digital campaigns, educational content, and real-life storytelling, Jaagruk Bharat will engage its vast online audience to help citizens recognize red flags in insurance purchases and understand their rights. Insurance Samadhan will serve as the knowledge and solution partner, offering expert insights and grievance-handling support.
“Our mission has always been to empower policyholders with awareness and real solutions,” said Shilpa Arora, Co-founder & COO, Insurance Samadhan. “Partnering with Jaagruk Bharat allows us to reach citizens at scale and bridge the knowledge gap that leads to mis-selling.”
“This collaboration is about standing by the consumer,” added Abhishek Goel, Co-founder, Jaagruk Bharat. “With Insurance Samadhan’s deep expertise, we can simplify insurance and make help accessible and reliable.”
As part of the initiative, Jaagruk Bharat will feature Insurance Samadhan on its platform, giving users direct access to verified information and redressal tools. The partnership supports India’s broader goal of ‘Insurance for All by 2047’, emphasizing that inclusion must be built on both access and awareness.
About Insurance Samadhan
Founded in 2018, Insurance Samadhan is India’s leading insurance grievance redressal platform. With over 20,000 cases resolved and ₹250 crore recovered, the company empowers policyholders through its tech-enabled solutions like the Polifyx app, promoting transparency and fair practices across the insurance industry.
About Jaagruk Bharat
Jaagruk Bharat is a citizen-first digital platform simplifying government schemes, rights, and services for millions of Indians. With over 5 million monthly users, it transforms complex policies into clear, actionable content through mobile and web interfaces—empowering citizens to make informed decisions.
