New Delhi | January 12, 2026: Pee Safe, India’s leading women’s hygiene and wellness brand, has raised $32 million (~INR 290 crore) in a Series C funding round led by OrbiMed, a global healthcare‑focused private equity firm. The round comprised both primary issuance and secondary share purchases from early investors.
Founded by Vikas Bagaria and Rithish Kumar, Pee Safe has scaled to over INR 150 crore in Annualised Net Revenue Rate while remaining profitable; a rare achievement in India’s consumer startup ecosystem. The brand holds a leadership position in toilet hygiene and feminine hygiene, while expanding into personal care and wellness, serving millions of women across India and international markets.
The fresh capital will be deployed to:
- Expand offline retail footprint across India
- Strengthen brand‑led marketing initiatives
- Accelerate growth across quick commerce and leading marketplaces
- Scale access to global markets
Vikas Bagaria, Founder, Pee Safe, said: “Pee Safe was founded to address a deeply underserved women’s health category and challenge long‑standing taboos. Our ability to scale profitably reflects a disciplined, long‑term approach. Partnering with OrbiMed, who share our conviction in consumer healthcare, marks an important step in Pee Safe’s next phase.”
Rithish Kumar, Co‑Founder, Pee Safe, added: “This investment enables us to significantly deepen offline distribution while accelerating momentum across quick commerce and e‑commerce. OrbiMed’s expertise in scaling consumer healthcare brands strengthens our ability to build a robust, omni‑channel growth engine.”
Dr. Sunny Sharma, Senior Managing Director, OrbiMed Asia, commented: “Pee Safe has built a differentiated brand with strong consumer loyalty in large categories. We are excited to work with the Pee Safe team towards the next phase of growth.”
Board Expansion
As part of the investment, Dr. Sunny Sharma and Sumona Chakraborty of OrbiMed will join Pee Safe’s board, bringing global healthcare expertise to support the company’s next phase of growth.
About Pee Safe
Founded in 2017, Pee Safe is a category creator and leader in toilet hygiene. The company offers products across toilet hygiene, feminine and intimate hygiene, personal care, grooming, and wellness. Pee Safe serves millions of consumers across India and 23 international markets, with an omnichannel presence spanning 50,000+ offline retail touchpoints across 100+ cities, alongside leading quick commerce and e‑commerce platforms.
About OrbiMed
OrbiMed is a global healthcare investment firm with more than 25 years of experience across pharmaceuticals, medical devices, healthcare services, and consumer healthcare. The firm manages approximately $20 billion in investments worldwide and operates globally through offices in key healthcare hubs.
