Hisense Extends UEFA Partnership as Official Partner of UEFA EURO 2028

Gurugram, September 8, 2026: Hisense, a global leader in consumer electronics and home appliances, has extended its partnership with UEFA as an Official Partner of UEFA EURO 2028, marking its fourth consecutive UEFA European Championship association.

Hisense’s football journey began with UEFA EURO 2016 and has since expanded to include the FIFA World Cups in 2018, 2022, and 2026.

Global Sports & Technology Strategy
The announcement comes as Hisense showcases its global sports and technology strategy at IFA 2026 in Berlin, featuring a dedicated UEFA EURO 2028 activation zone alongside its latest technology innovations.

The continued partnership arrives at a time when football viewing in India is evolving, with consumers increasingly seeking larger screens and enhanced picture quality for live sporting experiences.

Display Innovation
Hisense’s display innovation is led by:

• RGB MiniLED technology
• Proprietary ULED (Ultra LED) technology

These advancements redefine picture quality with enhanced colour, brightness, contrast, and detail.

As football fans look for more immersive ways to experience live matches at home, Hisense’s premium large-screen TVs combined with RGB MiniLED bring viewers closer to the action, creating a stadium-like viewing experience.

Pankaj Rana, CEO, Hisense India: “Football has a strong and growing affinity among Indian audiences, and our continued association with leading global football platforms reflects Hisense’s long-term commitment to connecting sports, technology and entertainment. Our experience during the FIFA World Cup 2026, when we saw a 40–50% increase in sales of our large-screen televisions, demonstrated the growing demand for more immersive sports-viewing experiences in India. Extending our UEFA partnership builds on this momentum, while technologies such as RGB MiniLED can further transform the way fans experience live matches at home. Our new headquarters and Experience Store in Gurugram are another step in this journey, enabling us to bring our innovations closer to Indian consumers and strengthen our presence in the market.”

Strategic Outlook
The UEFA EURO 2028 partnership reinforces Hisense’s long-term global sports strategy and ambition to connect technology with passion and shared experiences that bring fans together.

About Hisense India
Hisense India is a wholly owned subsidiary of the Hisense Group, a global leader in consumer electronics and home appliances.

• Present in 160+ countries.
• Maintained No. 1 global position in the 100-inch-and-above TV segment for consecutive years (Omdia 2023–Q3 2025).
• Pioneer of RGB MiniLED technology.
• Official sponsor of the FIFA World Cup 2026™.
• In February 2026, inaugurated its first manufacturing facility in India at Sri City, Andhra Pradesh, reinforcing commitment to ‘Make in India.’
• Proprietary VIDAA operating system recognised as the “Fastest Smart TV Operating System in the Market” (WEKA Media Publishing GmbH TVOS Benchmark Report, August 2025).

🌐 Learn more: www.hisense-india.com