CarePay Launches Lumen, an AI-Powered Lead Intelligence Platform for Smarter Conversions

September 2026: CarePay, a healthcare financing and patient-conversion platform, has announced the launch of Lumen, an AI-powered lead intelligence tool designed to help D2C brands identify high-intent customer leads, prioritise follow-ups, and enable more personalised conversations.

By combining real-time lead scoring, dynamic prospect profiling, and personalised conversation guidance, Lumen aims to improve the efficiency of the lead-to-conversion journey while enabling teams to make more informed decisions at the point of engagement.

The Challenge
Healthcare providers, real estate companies, jewellery brands, and other businesses often receive enquiries across multiple channels. Conventional CRM systems typically treat every lead alike, making it difficult to distinguish between high-value and low-intent prospects.

This results in:

• Delayed first contact.
• Generic conversations.
• Follow-up leakage.
• High-intent customers going cold before engagement.

The Lumen Solution
Lumen addresses this challenge by:

• Analysing and scoring every lead in real time.
• Ranking leads into four priority tiers:
  • Diamond: rare, high-value intent, prioritised for immediate personalised outreach.
  • Gold: ready-to-move prospects.
  • Silver: nurtured based on genuine interest.
  • Bronze: managed through automation.

Beyond lead scoring, Lumen builds dynamic prospect profiles, capturing signals around:

• Motivation.
• Financial comfort.
• Preferred communication channel.
• Best time to engage.

It then equips agents with tailored conversation cues, including affordability considerations, enabling teams to approach each lead with greater context.

Gaurav Gupta, Founder & CEO, CarePay: “D2C businesses generate a significant volume of leads, but the challenge is often knowing which conversations need attention first and how they should be approached. Lumen is designed to bring intelligence into this critical first mile of the customer journey — helping teams understand intent, prioritise their efforts, and have more relevant conversations.”

Product Highlights

• Scores 100% of leads at the point of arrival.
• Provides a signal 10x richer than a basic name and phone number.
• Enables teams to identify who to contact and how to approach them in less than a second.
• Estimated to help businesses generate 30–40% more revenue from the same leads.

Cross-Industry Application
While Lumen was developed from CarePay’s deep expertise in healthcare, its underlying proposition applies to industries where customer decisions involve consideration, multiple touchpoints, or significant transaction value.

With Lumen, CarePay aims to help healthcare providers move from simply managing lead volumes to understanding the quality and intent behind every inquiry, enabling teams to focus their time where it can have the greatest impact on conversion.

About CarePay
Founded in 2023, CarePay is India’s leading fintech platform dedicated to building a financially inclusive healthcare ecosystem.

• Mission: eliminate financial barriers in healthcare access through innovative technology solutions and strategic partnerships.
• B2B2C model enables healthcare facilities to offer patients flexible financing options while maintaining operational efficiency.

🌐 Learn more: www.carepay.in