Mumbai, India | July 22, 2026: Beyond Snack, one of India’s fastest‑growing premium banana chips brands and a Shark Tank Season 1 success story, has announced the launch of Beyond Snack ZERO and Beyond Snack VIBE, two distinct innovations that reflect the brand’s mission to redefine the banana chips category.
Beyond Snack ZERO: Clean Ingredients, Signature Taste
Developed over four months, ZERO embodies the brand’s belief that great chips start with great ingredients. It contains:
- Zero palm oil
- Zero preservatives
- Zero added colour
- Zero refined sugar
Available in Original Style, Peri Peri, and Salt & Black Pepper, ZERO delivers Beyond Snack’s signature crunch while meeting consumer demand for cleaner snacking. It is priced at ₹50 for 50g packs, available via Blinkit, Zepto, Swiggy Instamart, and premium retail outlets across major metros.
Beyond Snack VIBE: Vertical‑Cut Party Chips
VIBE introduces a new vertical‑cut banana chip designed for sharing occasions. Its Masala Mingle flavour, distinctive cut, and pack sizes (50g at ₹50, 100g at ₹100) create a unique snacking experience while staying true to Beyond Snack’s taste and quality. VIBE is available across quick commerce platforms and modern trade outlets in metro cities.
Founder’s Vision
“Banana chips are all we do, and every product we launch must stay true to what people already enjoy about Beyond Snack. Whether it’s ZERO or VIBE, our goal is always the same: to deliver taste, texture, and quality while giving consumers another reason to choose Beyond Snack,” said Manas Madhu, Founder & CEO, Beyond Snack.
Growth Ambitions
Beyond Snack closed the last financial year at ₹74 crore in revenue and is now targeting ₹200 crore ARR, supported by investments in product development, manufacturing, and distribution.
Founded in 2020, the company works with over 200 farmers in Kerala and manages an integrated farm‑to‑pack supply chain. Today, Beyond Snack is available across quick commerce, modern trade, general trade, and international markets, bringing Kerala’s iconic Nendran banana chips to consumers worldwide.
About Beyond Snack
Beyond Snack (Dr Jackfruit India Pvt. Ltd.) is one of India’s fastest‑growing premium banana chips brands. Founded in Kerala, the company partners with 200+ farmers and manages an integrated supply chain to deliver authentic Nendran banana chips across India and global markets.
For more information, visit: beyondsnack.in
Submitted by PR Agency
