Bengaluru, September 8, 2026: BHIVE Workspace, India’s largest campus coworking company, today unveiled its first-ever brand film featuring Brand Ambassador Milind Soman, marking a milestone in its mission to redefine how workplaces are designed, experienced, and valued.
The film brings to life BHIVE’s vision of a fitness-led workplace ecosystem that goes beyond traditional office infrastructure to support how people work, move, connect, and recharge.
🎥 Watch the film: https://youtu.be/eGlVRZbY2FE
Film Narrative
Built around humour and movement, the film challenges conventional office stereotypes.
- Opens with Milind in a cramped traditional workspace.
- Transitions into a BHIVE Campus, where the workday unfolds through walking meetings, pickleball, recreation, focused work, and downtime.
- Features a playful moment where BHIVE Founder & CEO Shesh Rao Paplikar turns a conventional “elevator pitch” into Milind’s preferred “staircase pitch.”
The narrative reflects a broader shift in workplace expectations: companies are increasingly prioritising employee wellbeing, experience, and community.
Shesh Rao Paplikar, Founder & CEO, BHIVE Workspace: “As the first campus workspace company in India to unveil a brand film, we wanted to make a larger statement about how the workplace is evolving. This film is not just about showcasing BHIVE; it is about challenging the conventional idea of an office. With Milind, we could bring that vision alive as he naturally represents fitness, discipline, and an active lifestyle. The film reflects our ambition to redefine the workspace landscape and set a new expectation for how people experience their workday.”
Milind Soman, Brand Ambassador, BHIVE Workspace: “Fitness has never been just about a workout for me; it is about discipline, purpose, resilience, and how you choose to live every day. That made the BHIVE association a natural fit. The idea that you can work, move, play, meet people, and recharge in the same environment feels very relevant today. In the film, I think people will recognise themselves in these situations and hopefully ask whether their own workplace could be more energetic.”
Fitness-Led Workspace Ecosystem
The brand film builds on BHIVE’s association with Milind Soman, rooted in a shared philosophy of fitness, active living, and long-term performance.
BHIVE campuses integrate:
- Sports zones & pickleball courts
- Recreational facilities
- Cafés & lounges
- Community-led experiences
The goal: make it easier for people to move more, stay active, and build healthier routines as part of their everyday workday.
The film closes with BHIVE’s proposition: “Elevate your lifestyle at work.”
🎥 Watch the full BHIVE brand film featuring Milind Soman: https://youtu.be/eGlVRZbY2FE
#BHIVEMovesWithMilind
About BHIVE Workspace
Founded in 2014 and headquartered in Bengaluru, BHIVE Workspace is India’s largest campus coworking company and one of the fastest-growing providers of managed office spaces.
- Operates 28+ centres with 8 campuses across Bengaluru and Mumbai.
- Covers 1.8 million sq. ft. of premium workspace.
- Serves a community of 1,000+ client companies, from startups to large enterprises and GCCs.
BHIVE’s campus-led model integrates design-driven workspaces with sports infrastructure, wellness facilities, and Indian hospitality, built around the philosophy of Work-Life Harmony.
🌐 Learn more: www.bhiveworkspace.com