Cellecor Expands South India Operations Through Strategic Partnerships

New Delhi, September 2, 2025 – Cellecor Gadgets Limited, a rapidly expanding consumer electronics brand, has announced strategic partnerships with LOTS Wholesale Solutions and Sonovision Electronics Private Limited to significantly strengthen its South India market presence. The collaborations are projected to generate ₹100 crore in combined annual business from the region.

Strategic Partnership Overview

LOTS Wholesale Solutions Partnership

LOTS Wholesale Solutions brings extensive retail infrastructure with 137 stores across India and a robust membership base of over 100,000 registered customers. The partnership leverages LOTS’ modern wholesale distribution network and logistics capabilities to expand Cellecor’s reach across South India.

Expected Impact:

• ₹50 crore annual revenue contribution
• Enhanced distribution of Cellecor’s Smart TVs, sound systems, wearables, and home appliances
• Access to LOTS’ established membership-based retail model

Sonovision Electronics Partnership

Sonovision Electronics Private Limited, a market leader since 1969, operates as the largest consumer electronics retail chain in Andhra Pradesh and Telangana. With 75+ outlets spanning 26 cities, Sonovision offers comprehensive electronics retail backed by attractive financing options and reliable after-sales service.

Expected Impact:

• ₹50 crore annual revenue contribution
• Direct access to established customer base across key South Indian markets
• Leveraging 56+ years of market trust and retail expertise

Leadership Perspective

Ravi Agarwal, Co-Founder and Managing Director of Cellecor Gadgets Limited, commented on the expansion:

“South India represents one of the most dynamic and fast-growing markets for consumer electronics. Our partnerships with LOTS and Sonovision Electronics Private Limited strategically position Cellecor to strengthen both retail and wholesale presence, ensuring broad accessibility across key cities and towns while achieving our ambitious ₹100 crore annual revenue target from the region.”

Cellecor’s Distribution Network

This South India expansion reinforces Cellecor’s comprehensive offline distribution strategy, which currently includes:

• 65,000+ retail touchpoints nationwide
• 1,800+ distributors
• 2,000+ service centers
• 8 exclusive brand stores across India

The partnerships align with Cellecor’s mission to make advanced technology accessible and affordable to households across India.

About Cellecor Gadgets Limited

Founded in 2012 as Unity Communications under founder Ravi Agarwal’s leadership, Cellecor Gadgets Limited has evolved into a prominent consumer electronics brand. The company specializes in Smart TVs, mobile phones, wearables, home and kitchen appliances, and smart gadgets, focusing on quality products at competitive prices.

Product Portfolio:

• Mobile phones and accessories
• Smart TVs and entertainment systems
• Audio products (speakers, neckbands, TWS, soundbars)
• Wearable technology (smartwatches)
• Home appliances (washing machines and more)