Cellecor Gadgets Ltd Expands South India Footprint with New Regional Office in Bengaluru

Bengaluru | 17 December 2025: Cellecor Gadgets Limited, one of India’s fastest‑growing consumer electronics and home appliances brands, has announced the opening of its South India Regional Office in Bengaluru, marking a significant milestone in the company’s nationwide expansion strategy.

The new regional office will serve as the central operational hub for Cellecor’s business across five key southern states – Karnataka, Tamil Nadu, Telangana, Andhra Pradesh, and Kerala. This expansion underscores the company’s commitment to strengthening its presence in one of India’s most dynamic and high‑growth consumer markets.

Why Bengaluru? A Strategic Choice for Scale & Innovation
Bengaluru, widely regarded as India’s technology and innovation capital, offers strategic advantages for:

  • Modern trade and retail partnerships
  • Large‑format retail expansion
  • Distributor and channel engagement
  • Service coordination and customer support
  • Faster on‑ground execution across the southern region

The new office positions Cellecor closer to key trade ecosystems, enabling faster decision‑making and more responsive market operations.

Ravi Agarwal, Co‑Founder & Managing Director, Cellecor Gadgets Ltd, said: “South India represents a significant growth opportunity for Cellecor. Establishing our regional office in Bengaluru enables us to deepen market engagement, accelerate execution, and strengthen relationships with our channel partners. This move positions us to respond faster to market needs while enhancing the overall customer experience.”

Strengthening Regional Operations & Multi‑Category Growth
The Bengaluru office will house cross‑functional teams across:

  • Sales
  • Operations
  • Marketing
  • Finance
  • Customer support

This structure will enable seamless coordination, improved service delivery, and more efficient execution of Cellecor’s multi‑category growth strategy.

Cellecor’s expanding product portfolio includes:

  • Smart TVs
  • Home appliances
  • Mobile accessories
  • Wearables
  • Smart gadgets
  • Audio products
  • Kitchen and lifestyle appliances

The regional office will play a critical role in scaling these categories across urban and semi‑urban markets in South India.

Driving Revenue Growth & Brand Visibility Across the Region
With rising demand for affordable, high‑quality consumer electronics in South India, the new regional office is expected to:

  • Accelerate revenue growth
  • Strengthen channel and retail partnerships
  • Improve operational efficiency
  • Enhance brand visibility and consumer reach
  • Support deeper penetration into Tier‑1, Tier‑2, and Tier‑3 markets

This expansion aligns with Cellecor’s long‑term vision of becoming a leading national brand delivering value‑driven, innovative, and accessible technology solutions.

About Cellecor Gadgets Limited
Cellecor Gadgets Limited began its journey in 2012 as M/s Unity Communications, founded by Mr. Ravi Agarwal. Over the years, the company has evolved into a leading consumer electronics brand offering Smart TVs, smart gadgets, wearables, mobile phones, home and kitchen appliances, and more sourced from top electronic assemblers and manufacturers.

Built on a sustainable and scalable business strategy, Cellecor combines modern sourcing, production, and marketing practices to deliver quality products at affordable prices. Today, it is recognised for its innovative technology and commitment to making happiness affordable for Indian consumers.

Cellecor Gadgets Ltd is listed on the NSE EMERGE (SME Platform of the National Stock Exchange of India Limited) under the Scrip Code: CELLECOR. More information: https://cellecor.com

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