India | 23 September 2026: Clinic Plus, India’s leading haircare brand, has launched a new Daughters’ Day campaign film that celebrates the evolving mother‑daughter bond.
At the heart of the campaign is the thought: “Maa ki Majboori nahi, Beti Hoti hai Maa ki Mazbooti.”
The film portrays how daughters, once nurtured to be strong, empathetic, and independent, become their mothers’ ultimate anchors—giving them courage to choose themselves and begin new chapters in life.
Narrative Highlights
- Storyline: Framed around a mother’s book launch, inspired by her daughter’s quiet strength.
- Metaphor: A childhood request for a single braid becomes a symbol of inner resilience.
- Journey: From silent observation to active support, the daughter helps her mother rebuild her life.
- Message: Sometimes, the strength a mother gives her daughter finds its way back to her.
Harman Dhillon, Executive Director, Beauty & Wellbeing, HUL: “A mother raises her daughter to be strong, empathetic, and independent, and one day, that becomes the mother’s greatest anchor. This film is a celebration of that beautiful shift, where the confidence a mother gives her daughter becomes her primary source of support and courage. We dedicate this story to the 1.3 crore single mothers across India whose resilience not only shapes their daughters’ future, but proves that beti hoti hai maa ki mazbooti.”
Campaign Legacy
- Builds on Clinic Plus’ #MeriBetiStrong initiative.
- Reinforces the brand’s long‑standing association with mothers raising strong daughters.
- Celebrates 1.3 crore single mothers in India as symbols of resilience.
About Clinic Plus
Clinic Plus believes that girls raised to be strong become women who face challenges with confidence and determination.
- Philosophy: A girl is truly empowered when she finds her inner strength.
- Product promise: Shampoos imbibed with nourishing ingredients to strengthen hair—reflecting the brand’s commitment to building strong foundations in life and beauty.
🌐 Website: Clinic Plus India
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