Detel, the world most economical feature phone, TV and Connected essentials brand has announced its strategic partnership with IndiGo, the largest airline in the country, to exclusively sell Detel’s TV and connected essentials. Detel products will be listed in IndiGo’s in-flight magazine‘Hello 6E’, where the customers can directly place the order.
As a smart hybrid retail strategy, Detel is reaching out to its customers by making products easily available across domestic and international IndiGo flights. The objective of this tie up is to generate awareness and visibility for the brand among its target audience.
Commenting on the development, Mr. Yogesh Bhatia, MD &Founder, Detel says, “We see this unique partnership with IndiGo as a long-term strategic alliance. We have always adopted distinctive way to have a real-time connect with end customers. Our association with IndiGo to make Detel’s TV and Bluetooth Speakers available across their domestic and international flights is a step in this direction”, he added.
Talking about the partnership, Mr.Amit Srivastava, AVP – Inflight Sales, IndiGo said, “We are happy to announce our partnership with Detel. With a customer-first approach, we believe in enhancing the experience of both corporate and leisure travellers with unique partnerships to offer best value to customers. Our association with Detel will help numerous flyers to save time and get the best deals on Detel’s TV and connected essentials. Our endeavour is to continuously offer exciting products to make the onboard shopping experience hassle-free for our customers.”