Hyderabad | Mumbai | Indore | 22nd September 2021: Frenzi, India’s largest Streaming Social App, has secured an early-stage investment from Hyderabad headquartered SucSEED Indovation Fund as part of its seed round. SucSEED Indovation Fund is an Angel Fund registered with SEBI as Cat-1 AIF Venture Capital – Angel Fund which aims to support and nurture India’s Innovation for the problem statement of masses using DeepTech Solutions.
Frenzi is the gateway to the OTT World, enabling discovery across services and a social platform that celebrates and pays for a fan’s passion for cinema, television, and web content. With the explosion of shows and OTT platforms, the decision on what to watch has become difficult to make. In other words, OTT viewers are stuck with a ‘Problem of Plenty’ and a ‘Paradox of Choice’.
While there are multiple ways in which directories of content are available to consumers today – both on OTT platforms and through standalone options, Frenzi provides a unique and credible blend of recommendations based on one’s social circles and layered with tech capabilities built on an AI/ML foundation. The Community Engagement and Rewards layer are what truly differentiates Frenzi and puts the consumer at the core of the entire experience.
Frenzi has made significant strides during the lockdown and now the app is truly off the blocks. It has already mapped 5 lac+ movies and series across 60+ platforms. The Frenzi community is already half a million, strong, and growing. The platform has already seen over 2 million searches with 100K plus social interaction and more than 50K plus reviews and ratings.
Balkrishna Hari Singh, the Founder, and CEO of Frenzi, said, “Frenzi is the need of the hour in the growing streaming ecosystem. Consumers are looking for a better way to discover and manage their content at affordable prices. Frenzi brings in ease of discovery, reliability of community, and a reward platform that makes multiple subscriptions affordable.
He further added that “our initial journey has been encouraging and we are now at an inflection point of growth. SucSEED, joining hands with us is a validation of the project and a shot in the arm for the team and their efforts. Our initial success and learnings leave us well-placed to deploy capital to enhance our product and teams for the next level of growth.”
Speaking on why they have invested, Vikrant Varshney, Co-Founder & Managing Partner of SucSEED Indovation Fund, said, “The OTT Space is exploding and is becoming the first choice to access content around the world. The industry is expected to grow at a CAGR of 28.6%. With Media Networks, Content Creator Tools and Creator Networks joining hands and becoming a part of one universe, we are creating a content explosion and hence selection of content from diverse yet merging sources would be key. Total size of the creator economy is estimated to be more than $100 billion dollars. YouTube alone expects a $30 billion stream of revenue at the end of 2021.
“Frenzi enables these viewers to have greater control over the content selection from their community and preferences. Our investment will further help to grow the community base and develop the technology which shall enhance the overall viewing experiences” Vikrant added.
With the creator economy growing at an astronomical pace, it’s a foregone conclusion that viewers will like to talk and share about the content that has appealed to them. Frenzi provides them a platform to do the same in their circle and much more. The social media app also enables viewers to discover and influence content choices in their circles of communities.
The game has just begun!