Genefied Strengthens Leadership Bench, Promotes Krishna Khandelwal to Chief Sales Officer

National, October 6, 2026: Genefied, an enterprise SaaS company specialising in supply chain traceability, anti-counterfeiting, and loyalty technology, has promoted Krishna Khandelwal to Chief Sales Officer. Krishna, who has been associated with the company since its inception, moves up from Vice President, Sales, and will now lead revenue strategy and enterprise expansion across Genefied’s product suite.

Key Highlights

• Krishna brings close to a decade of enterprise sales experience across SaaS, data, and digital platforms.
• Will steer go-to-market execution across SupplyBeam, GenuineMark, Rewardify, and DWAM.
• Focus on multi-product adoption within existing accounts and entry into new categories.
• Genefied’s platforms are currently used by 110+ brands across FMCG, cosmetics, wires and cables, plywood, apparel and hosiery, auto and ancillaries, and chemicals and fertilisers.

Ayush Jhawar, Founder & CEO, Genefied, said: “I met Krishna at a coffee shop long before either of us was talking about a job. What stood out was that he was already thinking in terms of solutions rather than products. He has never sold this business as a set of features. He sits with a brand, works out where their supply chain breaks, and builds the case from there. He has been operating at this level for a while now, and the title is catching up to the work.”

Krishna’s Journey

• Joined Genefied at its early stage, building the business development function.
• Progressed through multiple roles before becoming Vice President, Sales.
• Has led downstream supply chain conversations with CXOs and senior decision-makers, navigating long deal cycles and procurement scrutiny.
• Brings 8+ years of enterprise technology sales experience across SaaS, data, and digital platforms.

About Genefied
Genefied is an enterprise SaaS provider specialising in channel loyalty and supply chain traceability, alongside anti-counterfeiting and digital warranty management.

Its product suite includes:

• Rewardify – builds and retains distributor, retailer, and consumer networks.
• SupplyBeam – provides real-time visibility of product movement from plant to warehouse to last mile.
• GenuineMark – secures product authenticity against counterfeiting.
• DWAM – turns warranty activation into a first-party data channel.

Built on AWS cloud infrastructure and backed by a team of 100+ members, Genefied works with 110+ brands across diverse industries, helping them close the gap between manufacturers, channel partners, and end consumers.

🌐 www.genefied.ai