New Delhi, September 2026: Ketchup is one of the most frequently used accompaniments in Indian households, particularly for families with children. From breakfast and lunchboxes to snacks and everyday meals, it is a familiar staple on the family table. Recognising the opportunity to rethink an everyday category through a better ingredient approach, Gladful has launched its new Tomato Ketchup.
Product Highlights
- Made with 33% tomato paste.
- Sweetened with Kachi Khand instead of refined sugar.
- Contains no preservatives, added colours, or added flavours.
- Thick, rich, and tomato-forward taste designed to retain the familiar tangy-sweet flavour children enjoy.
Consumer Insight
At the heart of the launch is a simple consumer tension:
- Children want the taste they know and love.
- Parents want better ingredients in everyday foods.
Gladful’s approach is to improve an existing staple without asking families to compromise on taste or convenience.
Parul Sharma, Co-Founder & CEO, Gladful: “The idea behind our ketchup is simple. We don’t want children to feel like they are compromising on taste, and we don’t want parents to compromise on the ingredients they choose for their families. Ketchup is already a part of everyday eating, so we wanted to rethink it with an ingredient approach parents can feel better about.”
Strategic Expansion
The launch marks an important step in Gladful’s evolution towards becoming a broader kids’ breakfast and tiffin brand.
- Having expanded into chocolate spreads, ketchup takes the brand further into the savoury side of sauces and spreads.
- Adds presence in a high-frequency, everyday consumption category.
Ingredient List
Water, tomato paste (33%), Kachi Khand, salt, tapioca starch, fruit pectin, vinegar, ginger powder, garlic powder, onion powder, spices, and condiments.
- No preservatives.
- No added colours.
- No added flavours.
Product Details
- Product: Gladful Tomato Ketchup
- Pack Size: 320g
- MRP: ₹200
Brand Philosophy
With the launch, Gladful continues to build on a simple belief: Everyday foods deserve better ingredients too.
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