New Delhi | 22 September 2026: Kia India, one of the country’s leading mass‑premium automakers, has announced the next phase of its partnership with HYBE INDIA, following the strong response to the HYBE INDIA Pop‑Up Parks earlier this year.
The collaboration now extends to HYBE INDIA Audition: Final Call, taking the audition experience to more cities across India and bringing the platform closer to aspiring young talent.
Key Highlights
- HYBE INDIA Audition: Final Call expands the audition journey nationwide.
- Kia Vibe Studio experience extended beyond Pop‑Up Parks to select Kia dealerships, creating additional touchpoints for audiences.
- Kia Engagement Zone housed inside the 2026 Kia Syros EV & Kia Sorento, enabling in‑car content creation and performance recording.
- Builds on Kia India’s commitment to youth culture, creativity, and global aspirations.
Mr. Atul Sood, Senior Vice President – Marketing & Sales, Kia India: “The response to our partnership with HYBE INDIA has been encouraging and has reinforced the relevance of creating experiences that go beyond traditional brand engagement. With HYBE INDIA Audition: Final Call, we are taking this collaboration closer to the audition journey and to more young talent across India. At Kia, we believe brand experience is not just limited to mobility; it is also about aspirations, experiences, and possibilities. Through this partnership, we are happy to create a space where young people can express themselves and explore new opportunities.”
Experience Zones
- Kia Engagement Zone:
- Featured inside the Kia Syros EV & Kia Sorento.
- In‑car content creation setup allows audiences to record and instantly share high‑quality performance videos.
- Vehicles transformed into immersive spaces for creativity and self‑expression.
- Kia Vibe Studio Extension:
- Replicated at select dealerships in each city.
- Brings the spirit of collaboration closer to consumers.
- Creates additional touchpoints for audiences to experience the intersection of mobility, music, and self‑expression.
Upcoming Audition Schedule
- Kolkata: Completed on 19 September 2026.
- Chennai: 27 September 2026.
- Chandigarh: 04 October 2026.
- Kochi: 17 October 2026.
Each location will feature the 2026 Kia Syros EV & Kia Sorento, integrated into immersive experiences centred around music, creativity, and emerging talent.
Online auditions will continue, ensuring participation beyond on‑ground activations.
Strategic Impact
- HYBE INDIA continues to localise its multi‑home, multi‑genre artist development strategy for India.
- Focus on discovering and nurturing talent with global potential, following the footsteps of acts such as BTS and KATSEYE.
- Kia India deepens its connection with youth culture, blending mobility, ambition, creativity, and global aspirations.
About Kia India
Kia India is one of the country’s leading mass‑premium automakers, known for its innovative designs and youth‑centric brand experiences. The company continues to explore ways to connect mobility with culture, creativity, and experiences that matter to young audiences.
About HYBE INDIA
HYBE INDIA is part of HYBE’s global network, focused on artist discovery and development in India. With a legacy of shaping culturally influential artists, HYBE INDIA is committed to finding and nurturing the next generation of global stars.