The purchase broadens M2P Fintech’s potential to deliver highly personalized solutions through the utilization of one of the rapidly advancing big data platforms in the banking technology sector.
Mumbai, December 13, 2023: M2P Fintech, the leading Digital Banking Infrastructure firm in Asia, has announced the acquisition of Goals101, India’s foremost Transaction Behavioural Intelligence (TBI) expert, in a multi-million-dollar deal. Goals101, a seven-year-old company renowned for its TBI proficiency, operates a platform driven by advanced algorithms and analytics tools that offer invaluable insights into consumer transaction patterns. This acquisition enables M2P Fintech to seamlessly integrate Goals101’s cutting-edge analytics into its existing suite of financial services, aiming to revolutionize the understanding and optimization of financial transactions globally.
The proprietary technology, blending Artificial Intelligence and Machine Learning, allows financial institutions to glean tailored insights from their data, propelling accelerated business growth. The award-winning platform provides real-time, contextual intelligence, empowering financial institutions to cover all aspects of the customer journey, from driving engagement and increasing spending to cross-selling, up-selling, lifecycle interventions, addressing customer inactivity, and predictive tools to reduce attrition.
This acquisition positions M2P to introduce a high degree of personalization into its digital banking products. Post-acquisition, the Goals101 team will continue to develop new data capabilities, leveraging its big data platform to enhance personalization in financial products globally. Goals101, with a presence across India, MENA, and South East Asia, collaborates with leading payment networks, banks, and digital payment leaders, driving higher spends and customer delight.
Goals101, co-founded by industry veterans including Visham Sikand, Milan Naik, Anshuman Pandey, Ishank Joshi, Anupam Bhat, Shivam Maheshwari, and Nikhil Raj, has played a significant role in the evolution of transaction behavioural intelligence.
Madhusudanan R, Co-Founder and CEO of M2P Fintech, stated, ‘The global banking technology space is witnessing a tectonic shift in leveraging data and AI. Data intelligence is poised to refine insights that are actionable and deliver outcomes. At M2P Fintech, we are committed to bringing together capabilities for a holistic next-generation banking experience, and Goals101 is a significant leap in delivering cutting-edge data capabilities.’
Visham Sikand, who will assume a leadership role at M2P Fintech, expressed excitement about joining forces. ‘Goals101 was set on the ethos of leading the digital transformation journey for banks using transaction behavioural intelligence tools & automation. It’s a win-win for the bank, merchant, and end customer. M2P Fintech’s product suite, innovation-led culture, and leadership team excited us to join hands.’
Milan Naik, Co-founder at Goals101, added, ‘The deep strategic and product alignment between Goals101 and M2P makes this partnership meaningful. With M2P, I see Goals101 growing exponentially in the years to come.’
Sameer Brij Verma of Nexus Venture Partner highlighted the unique approach of Goals101 in customer-centric banking and praised the founders for running a strong and sustainable company. ‘We believe M2P and Goals101 together make a formidable combination and are excited to join hands with M2P and become a part of their journey.’
