Mumbai, October 6, 2026: NDude Labs, a healthcare and wellness-focused investment firm, has invested and led a $3 million Series A round for SuperMush, a functional wellness brand creating next-generation products built on nootropics, adaptogens, and functional mushrooms.
The capital will support product expansion, deepen investment in science-backed formulations, and strengthen the team and customer support infrastructure to reach more consumers.
Key Highlights
- SuperMush expanded to 1,000+ Target stores in the past year, alongside strong velocity on Amazon and its website.
- Launched new products including Shilajit, Creatine, and Lion’s Mane gummies.
- Retail footprint now spans 2,000+ stores across the U.S., including Target and Sprouts.
- NDude Labs’ investment reflects its focus on science-led, ingredient-focused wellness brands.
Vikram Sehgal, COO, NDude Labs, said: “NDude Labs invests in differentiated, science-backed products and founders with the vision and grit to build enduring brands. Our investment in SuperMush provides the capital to accelerate growth, along with the talent, systems and support needed to scale thoughtfully and sustainably.”
Alli Schaper, Co-founder & CEO, SuperMush, said: “We’ve built an incredible community and brand presence grounded in our mission to bring the power of functional mushrooms to the world. With NDude Labs’ support, we are preparing to scale our efforts and build a globally recognized brand.”
Brian Friedman, Co-founder, SuperMush, added: “We aim to evolve SuperMush into the #1 premium functional supplement brand for active lifestyles, creating effective, science-backed supplements that help people think better, move better, and feel their best.”
Market Position
SuperMush is positioning itself as a category leader in functional wellness, setting standards for efficacy with clinically studied ingredients at meaningful doses. The brand will continue to leverage its omnichannel advantage across retail, direct-to-consumer, and marketplaces.
About SuperMush
Founded in 2022 by Alli Schaper and Brian Friedman, SuperMush creates clean, science-backed supplements designed to fit seamlessly into modern lifestyles. Its mission is to make wellness simple, approachable, and part of daily routines. 🌐 www.supermush.com
About NDude Labs
NDude Labs is an investment holding company and operating partner focused on building category-leading healthcare and wellness businesses. With a presence in India and the U.S., it combines patient capital, operating expertise, and a proprietary AI-native system to accelerate growth and performance. 🌐 www.ndude.com
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