Bengaluru, September 28, 2026: The future of mobility may not be shaped by cars alone.
It could be Sarvam AI, building sovereign generative AI platforms for India. A rotating seat from TRUEassist that empowers senior citizens. AI-powered quality inspection from Switch On to spot defects before production. Drones and multisensor technologies from Volar Alta predicting equipment failure. Sustainable EV solutions from Zen Mobility for last-mile logistics. Or battery recycling technologies from MiniMines recovering valuable materials from end-of-life lithium-ion batteries.
Recognizing this innovation potential, NSRCEL, the startup hub at IIM Bangalore, and Maruti Suzuki India Limited have launched the seventh cohort of their Incubation Program for Mobility Startups. The six-month program supports high-potential startups at the early-revenue to scale stage, helping them validate use cases, strengthen solutions, and accelerate market deployment.
Program Focus
The program targets startups working across:
- Vehicle Technology
- Clean Tech
- Mobility & Mobility Infrastructure
- Digital Transformation (Industry 4.0 & 5.0)
- Green Manufacturing
Selected startups will receive incubation support from NSRCEL, paid pilot opportunities with Maruti Suzuki, mentoring from industry experts, curated ecosystem connections, and potential rewards including a Maruti Suzuki car, international immersion opportunities, and prize money.
Past Collaborations
The NSRCEL–Maruti Suzuki partnership has already enabled technology companies to engage with the automotive and mobility ecosystem, including:
- EaseworkAI – AI-first procurement and supply chain intelligence
- Woloo – Smart hygiene network for women
- Siftly – Brand visibility optimization across AI search engines
- Innovate Labs – AR, VR, XR solutions
- Sand Logic – Custom AI infrastructure and technology stacks
These collaborations highlight the program’s focus on moving promising technologies beyond experimentation into commercial deployment.
Rasika Prashant, CEO of NSRCEL, said: “Our partnership with Maruti Suzuki continues to create meaningful opportunities for startups to engage with the mobility industry and translate their innovations into real-world solutions. With the launch of the seventh cohort, we look forward to supporting entrepreneurs building technologies that can shape the future of mobility and allied industries.”
Ecosystem Impact
The seventh cohort will strengthen the startup–industry interface by bringing together entrepreneurs, domain experts, corporate stakeholders, investors, and ecosystem partners. Through this collaboration, NSRCEL and Maruti Suzuki aim to accelerate adoption of innovative solutions addressing emerging opportunities and challenges across the mobility ecosystem.