New Delhi, April 24, 2019: Praxis Global Alliance, the technology-led management consulting, analytics and market research firm, has announced the acquisition of Unbound, a boutique consulting outfit focused on coupling business and sustainability, today. As part of the acquisition, Unbound’s founder Aakriti Gupta will join Praxis Global Alliance as Vice President, supporting Praxis’ Consulting team to build its offerings around organizational complexities, using Systems Thinking.

Unbound, a Gurgaon and Mumbai based start-up, had been working with organizations worldwide on issues around Sustainability, Systemic Change and Organisation design using Systems Thinking approaches. Praxis Global Alliance acquired Unbound to strengthen its suite of offerings in talent and organization performance and further enhance its ability to deliver superior outcomes to clients. Praxis Global Alliance will, therefore, be merging the acquired brand with its Talent and Organization arm re-branding it as Unbound.

Within a short span of time, Praxis Global Alliance has positioned itself as a top consulting choice for leading new-age firms with its tech-savvy solutions and agile approach to consulting.

Commenting on the acquisition, Aakriti Gupta, Founder & CEO of Unbound said: “Praxis is a great fit for Unbound, and I feel very energized by the deep excitement and novelty that Praxis and its founding team brings to a traditional, slow-to-evolve industry that has been awaiting a major transformation. With a full stack consulting offering and domain experts with over 20 years of experience in their respective industries, Praxis serves some of the biggest businesses worldwide. With Unbound’s systems work, we intend to plug the lacuna in working with increasingly ‘wicked problems’ as we move into a deeply interconnected and polarised world. For me and my team, it feels like a great new chapter and we’re all excited.”

Madhur Singhal, Managing Director, Praxis Global Alliance said, “We’re a new-age, data-driven business advisory and consulting company. Our focus is to catalyze the consulting industry and deliver practical, actionable and sustainable solutions for businesses in the fast-paced digital times. These times inspire us to not just define the ecosystem and understand it better but how to solve existing problems more sustainably. Systems Thinking provides us with fresh thinking to do so. Unbound’s addition to our team renders those additional capabilities to help future-proof our clients’ businesses while strengthening our integrated organization and talent suite.”

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