Mumbai, May 22, 2025 — SuperYou, India’s fastest-growing protein foods and bars brand, has announced the launch of its latest innovation: SuperYou Multigrain Chips—a guilt-free, protein-packed snack offering 10 grams of protein per pack.
Co-founded by Bollywood icon Ranveer Singh and business leader Nikunj Biyani, SuperYou continues its rapid growth in the functional food space. The launch comes hot on the heels of the brand’s blockbuster Protein Wafers, which sold over 1.6 million units within just 90 days of their November 2024 debut.
Available in four delicious flavours—Super Masala, Pudina, Cheese & Tomato, and Sour Cream & Onion—these crunchy, multigrain chips are designed to appeal to a broad audience, from students and gym-goers to busy professionals and mindful snackers. With 10g of protein and 3g of dietary fiber in every pack, they combine functional nutrition with indulgent taste.
“We wanted to offer a protein-first snacking experience that doesn’t feel like a compromise,” said Ranveer Singh, Co-founder, SuperYou. “These chips are our way of making better snacking mainstream—without sacrificing taste or convenience.”
Nikunj Biyani, Co-founder and CEO, added, “SuperYou is built on the idea of transforming everyday snacking. This product is the result of deep R&D, guided by consumer insights, to ensure we deliver maximum nutrition with zero compromise on flavor or quality.”
The launch signifies SuperYou’s strategic expansion into functional protein snacks, a fast-growing segment in India. The Indian protein chips market is projected to grow at a CAGR of 10.8%, reaching USD 99.3 million by 2030, as consumers increasingly seek clean-label, better-for-you alternatives.
Omnichannel Rollout Across India
SuperYou Multigrain Chips will be available via a robust omnichannel distribution strategy:
- Online: SuperYou’s official website, Amazon, Flipkart, Blinkit, Zepto, and Instamart
- Offline: Modern trade and retail outlets including Reliance, 7-Eleven, Noble Chemist, Wellness Forever, Ratnadeep, and over 1,000 standalone stores across key markets
This launch reinforces SuperYou’s mission to democratize protein consumption in India, combining innovation, accessibility, and a bold brand identity to lead the functional snacking revolution.
