19th September 2019, New Delhi: With the launch of its new logo, Shubh Loans, a digital lending platform based in Bangalore, revealed its new brand identity. The new logo aims to capture the simplicity and grace of Indian values. It replaces Shubh Loans as a formal credit access ethical platform.

Shubh Loans has successfully addressed the monetary needs of the financially underserved market segment. Fin-tech has provided borrowing facilities to as many as 45 lakhs individuals struggling to gain access to loans from formal financial institutions. The logo is a portrayal of brand values rooted in Indian ethos. The color of orange and black means prosperity and ambition. It is justified symbol that promises by leveraging cutting-edge technology to provide fair credit to everyone. In other words, the brand is working to make credit a worthy reality for the Indian people.

“Shubh Loans began as an idea in 2016 to get more people to access formal loans, and now we are moving forward with plans to expand our presence and make the product more accessible,” said Monish Anand, CEO & Founder of Shubh Loans. “Our new logo shows the forwardness of the brand while retaining its authenticity,” he added.