New Delhi | September 2026: Svérve Beauty, a new‑age Indian beauty brand founded by makeup artist Sukanya Manerikar, has officially entered the D2C beauty space with a portfolio of skin‑first solutions designed specifically for Indian skin and climate conditions.
The brand combines professional beauty expertise with everyday formulations, aiming to bridge the gap between makeup artistry and consumer‑friendly products that seamlessly fit into daily routines.
Launch Portfolio
- Skinthesis SPF 50 PA++++
- Lightweight, multi‑benefit sunscreen.
- Formulated with Niacinamide, Tranexamic Acid, Centella Asiatica, Licorice Root, and Ectoin.
- Provides sun protection, hydration, barrier support, and a smooth base for makeup.
- Addresses common sunscreen concerns: heaviness, greasiness, eye irritation, and white cast.
- Designed for comfortable, effortless wear throughout the day.
Sukanya Manerikar, Founder, Svérve Beauty: “As a makeup artist, I have worked with different skin types and have seen firsthand how products can behave very differently depending on the skin, climate, and routine. Svérve Beauty was born from those real experiences. We aim to create products that are thoughtful, comfortable, and genuinely relevant to the way Indian consumers experience beauty.”
Strategic Approach
- D2C‑first model: Builds direct consumer relationships and insights.
- Digital ecosystem: Includes a skin quiz and personalised product recommendations.
- Ingredient‑aware positioning: Meets rising demand for informed, conscious beauty choices.
- Focus on functionality & comfort: Solutions rooted in India’s climate, diverse skin tones, and everyday concerns.
About Svérve Beauty
Founded in 2026 by Sukanya Manerikar, Svérve Beauty is a skin‑first Indian beauty brand built on the philosophy that beauty should work with the skin, not against it.
- Creates thoughtful, everyday formulations inspired by real skin experiences and professional expertise.
- Operates through a D2C‑first model, offering functional, climate‑conscious, and skin‑friendly solutions.
- Vision: Build a modern, accessible, and experience‑led beauty brand for Indian consumers.
🌐 Website: www.svervebeauty.com
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