New Delhi, 26 June 2019: TO THE NEW, a premium digital technology company that provides end-to-end digital marketing services was a sponsor partner at the 3rd Marketing Analytics Summit, 2019 held on 24-25th June 2019 in Mumbai. The 3rd Marketing Analytics Summit was packed with insightful sessions and practical knowledge to strengthen the marketing measurement efforts and uplift the overall marketing ROI.
The summit was designed for professionals who wanted to take a deep dive into measuring the metrics; from retail to e-tail: making your bricks click; analytics transforming customer loyalty programs; testing new digital marketing strategies to drive acquisition, etc.
TO THE NEW was a perfect partner for Marketing Analytics Summit, as they have been a part of the Digital marketing industry for more than a decade and offer to curate and repurpose marketing and analytics strategies for brands. Their digital marketing offerings and services for web and mobile applications aim to make marketing more technology and data-driven for enriched and actionable insights.
Commenting on the same, Mr. Raman Mittal, Co-Founder and CMO, TO THE NEW, said “We are glad to sponsor the 3rd Marketing Analytics Summit. With our expertise in Digital Marketing and Analytics, we implement, audit and report for more than 30 clients across the globe. Our focus is to constantly keep the digital transformation of our partners ahead of their competition by providing them with cutting- edge solutions to help them reach their business goals.” TO THE NEW has strong expertise in leading industry tools such as Adobe Analytics, Google Analytics, Launch by Adobe, Firebase, MixPanel and the likes.
The event featured speakers from across industries like Ankoor Dasgupta, VP-Marketing at Sheroes; Binda Dey, Head Marketing at Red Chillies Entertainment; Kani Manoharan, Senior Manager at Accenture; Karthik Kumar, Head Marketing Analytics, Amazon, etc.
Every year, the summit attracts a diverse community of industry professionals and this year’s edition witnessed over 150 attendees.