Recognitions:
- Finalist, Strategist of the Year, CAOTY 2019
- Alumnus of W+K and BBH
About Yousuf:
A creative explorer, passionate traveler, and cultural nomad, Yousuf Rangoonwala has spent nearly two decades reshaping the realms of advertising, design, and entertainment. His entrepreneurial journey reflects a deep commitment to understanding people’s lives and transforming their perspectives through the art of storytelling.
Yousuf’s Professional Odyssey:
In 2020, Yousuf founded Kakkoii, a strategy-driven advertising and design agency, combining innovation with purpose. Building on this success, he launched an entertainment venture in 2021, producing socially impactful web series, films for OTT platforms, and branded content. By 2022, Kakkoii expanded into personal branding and political advocacy, further establishing Yousuf as a multifaceted entrepreneur.
Distinguished Collaborations:
Yousuf has contributed to some of the industry’s most prominent names, including Famous Innovations India, Leo Burnett Mumbai, Y&R Singapore, W+K Delhi, McCann Jakarta, and Bates Kolkata. His creative vision has empowered global and Indian brands such as:
- Consumer Brands: Burger King, Axe, Britannia, Nescafé, AB InBev, and Land Rover
- Media & Entertainment: Amazon Prime Video, Viacom18, Dream11, and Star Bharat
- NGOs & Advocacy: Save the Children, Omidyar India
- Hospitality & Retail: Mainland China, Cityflo, Haier, and Bewakoof.com
Through Kakkoii, Yousuf also spearheads personal branding for luminaries like Dr. Neerja Birla and Advaitesha Birla, alongside global thought leaders and artists.
Awards & Achievements:
Yousuf is one of India’s most awarded advertising strategists, boasting:
- 15 Effies
- 4 APPIES, including two Best Presenter titles
- Honors at global festivals like Cannes Lions, D&AD, and One Show
- A WARC Bronze Medal and Highly Commended Strategy Award
Published & Featured:
Yousuf co-authored Trends with Tension 2016 for Y&R APAC and was a finalist for South Asia Strategist of the Year at the 2019 Campaign Awards.
Knowledge Sharing & Mentorship:
An accomplished speaker, Yousuf has addressed platforms like the Godrej India Culture Lab, the Pacific Youth Marketing Conference (Singapore), and the Influencer Conference Mumbai. His mentorship extends to institutions like Oberoi International School, Narsee Monjee, and Growth School, where he inspires the next generation of creative thinkers.
Beyond the Boardroom:
When not crafting strategies or building brands, Yousuf indulges in diverse passions:
- Brewing coffee as an amateur barista
- Writing short stories and creative essays
- Exploring the world—having lived in six cities, visited 22 countries, and traveled extensively across India
- Promoting his rich Indo-Pak heritage
With his unmatched blend of creativity, strategy, and cultural insight, Yousuf Rangoonwala continues to redefine the boundaries of entrepreneurship, storytelling, and innovation.
